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Old 27 Apr 2013, 20:38 (Ref:3240063)   #6
isynge
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Originally Posted by Mal View Post
I have been having a little banter on the comments section of Joe Sawards blog re F1 & Porsche regarding the relevance of Sportscar racing. It is clear that some F1 fans show no respect for anything outside of F1, despite the fact that their are far more manufacturers involved in Sportscars than F1.
Cheers for the heads up on that thread Mal. I enjoy reading Joe Saward, and think he's got a lot of fair points, but equally find he's entertainingly tunnel visioned about how Formula One is the be all and end all, and as for the rest of the commenters, well, at least they're a bit more informed than the ranting folk who commented on a McNish column on BBC.

What most people miss is the core point about brand marketing, where it's not just a case of shoving things in front of loads of eyeballs, it's getting the right relationship with the right viewers, which is what Porsche is all about, and has been for the last 15 years or so, since the nadir of the early 1990s.

Easy to get angry when exposed to nonsense spouted by some F1 acolytes, and then you sit back, think that this time next week we'll be looking back on 6 great hours around Spa, and figure if they don't want to know what they're missing, that's their loss.
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