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The discussion is rather pointless because the two championships are contracted to two different broadcasters, and, certainly in the past, FOM required far too much money for TOCA to afford just to show one race.
And it must be born in mind that FOM are responsible for providing the broadcasting feeds, so ITV would have no directorial control over any live pictures. It would all be at the discretion of the FOM appointed director/producer. And ITV would have to pay to get access to the pits, etc., and so on and so forth.
I seem to recall these issues being the primary reason why BTCC are no longer on the Silverstone race programme.
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