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I watched this the other night and really enjoyed seeing it again (once I got into it I remembered seeing it originally). One thing that struck me was how clever sponsorship can be. As soon as I saw Guy Edwards jogging with a familiar logo on his shirt I thought "Ultramar", who I think were his long-term sponsors. I remember them being a fuel/lubricants supplier and have just done a Google search to discover that they are a Canadian company. Did they have any outlets in the UK back in the day or was this an excellent example of Guy's sponsorship obtaining abilities?
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