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You're onto something bauble, but it's probably not surprising. Look at it this way - we don't see the drivers in equal cars, so we form suppositions about their relative merits and many develop favourites based on those suppositions (e.g. Alonso is a firm favourite of many because he's clearly good and a potential champion again in a better car). Because people cannot conclusively say who did the best job of the drivers, they often vote for one of their favourites when they did a very good job, because they see the evidence to support that. That does not mean that they are ignoring the good job of others.
Elaborating on this idea of favourites, would it not be fair to say that people become driver favourites after they see very good performances, rather than first forming a favourite and then looking for evidence to support that? If anything, they have their favourites based on good performances from the past and then perhaps subconsciously look for or easily recognise evidence which supports other good performances in the future. I would go with the view that Ten-Tenths users are often an objective bunch to a large extent, sweeping aside nationality as their prime basis on which to favour a driver (hence the running joke on here along the lines of 'I voted Alonso because he's British').
For what it's worth to point this out, Hamilton didn't win a single Driver of the Grand Prix poll last year on Ten-Tenths, despite winning more Grands Prix than any other.
Reasonably interestingly, I think, users seem to find it easier to vote for a winning team than a winning driver on here. Mercedes took a lot of Team of the Grand Prix poll wins last year.
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