Simple, all races streaming only on youtube. Then available for viewing afterward. Then, when you are in a country like Japan or China, you don't have to be up at 2am to watch a live race. You can wait until the morning and watch it before you know what happened and whatnot, thus no reason to watch the actual live broadcast. Same if you live in the US and can't watch the race live because of some other prior commitment but you can watch it 2 hours later. Run pop up ads and regular ads during the broadcast. Then it'll be attractive for sponsors. The current method is not. PWC needs to take the lead on this for the US. Most middle age and just about all younger people don't have or watch CBS Sports. Even here, there are about 2-3 of the same people that only ever comment or watch the races over the weekend. It shouldn't be that way but it is.
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