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The whole F1 to roadcar schtick is basically to stay topical among sponsors in practical terms.
Sponsors can wed their everyday product to what's on the track in their adverts and promotion, visually and through slogans - even if the actual link is more myth than reality.
The sport needs to be perceived to be frontrunner in this respect. Even if it isn't. It can't openly disrespect the prevailing cultural trends. If it does, it needlessly shuts down a spectrum of sponsorship opportunities.
It'd be no problem for F1 to engage with alternative fuels. Far less fancied series dabble, F1 can do it to. Why don't they? The fossil fuel cartels are too strong and whilst groups like Shell have hedged their bets to a point, they remain deeply committed to fossil fuels, so whilst it regularly bubbles up, the issue doesn't figure highly on the F1 priority list.
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