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One problem I see is the deliberate lack of promotion for the A1GP drivers. Drivers want to enter a championship where they can get their name across to gain fame and thus, by extension, sponsorship.
In all sports, we talk about the personalities inside the sport, even if it is a team sport. After World Cup 2006, everyone wanted to know more about Zidane, not Italy, not France, just Zidane (and maybe Materazzi.) In the Olympics, we want to know more about Thrope, Michael Johnson, Liu Yang...etc. The athletes are the stars and that's what people want to and will pay to see.
A1GP needs to consider having a Drivers' Championship in order to attract quality drivers. Once we have established stars in A1GP, then other drivers wil want to come in and try to beat him and TV companies will want to broadcast and sponsors will want to come in.
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