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A few of the people involved in F1 a long time back were also into private aviation.
It seemed sort of natural at the time.
Graham Hill for one.
Francois Cevert, Derek Gardner, David Purley.
There will be others that do not spring to mind.
Colin Chapman?
But not the scale that we have today, probably because the money was not there.
The problem that any current or recent owners have faced is that to be a meaningful "brand" generating a LOT of revenue these days things have to be BIG.
If it reverts to 'small is beautiful' it's not much of a business - especially if one has paid significant sums to buy it and, perhaps, is saddled with debt to pay for it.
But more problematically there is the question about how one makes the product relevant.
If the next target generation for F1 goes all Greta T, how can Liberty re-shape the product to be in any way relevant and meaningful to the coming generations?
Or, alternatively, how can they reshape the coming generations to be less Greta T?
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