for those who want to read more about the logo, comments the design firm/team, and how they hope to implement these design concepts (of which the logo is just one part).
for those interested in this kind of stuff then there is a lot of interesting insights...for those that dont like this kind of stuff then its filled with a lot of empty platitudes.
so fun for everybody!
https://www.creativereview.co.uk/for...ennedy-london/