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What was the original point of DTM? To sell road cars? Are they "halo" cars for the brand or the brand itself? In the age of social media do manufacturers need to go racing to promote those cars or brand? I'd say probably not.
Is there a single class of road car which all the traditional German brands offer a product in? That's the only path I can see the series heading down. But to make that work financially these days it needs to be applied to other markets, that's the stumbling block. And where TCR initially appealed.
Opel Astra
Audi A3
Mercedes A-class
BMW 1 series
But are those the types of cars the manufacturers make sweet enough margins on? No. Are they needed to be raced to be sold? Nope. The TCR model doesn't work for manufacturers either. Does the world need another hatchback racing class? No.
Answer? Localise NGTC?
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