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There must be some sort of strategy for the early news on the 2015 deal. I just can't quite work it out.
V8SA clearly don't have many enforceable clauses on Seven about channel, time etc. Otherwise we would have far more on the main channel. So the risk of them running the product down this year is high. How does that help?
Then we have the future deal, which clearly and logically is going to be far more focused on Fox rather than Ten, otherwise there's no reason for Fox to be pumping so much cash in to the deal. So we have a sense of negativity about the future and the potential audience drop. Who does that help?
There is the potential saviour in the deal - the TEN coverage - but they refuse (can't?) say what the split will be. That just further undermines the potential benefits of the deal.
I'm not sure this was the best course of action for them.
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