Thread: 2018 TCR UK
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Old 23 Aug 2017, 15:27 (Ref:3761202)   #155
crmalcolm
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Originally Posted by BillWiskins View Post
I'm all for more touring car racing, but if I was looking to splash my company logo all over a racing car, I know which series I'd pick...
I guess that partly depends on who your target audience is.
BTCC might generate the highest viewing figures, but a lot of the sponsors are not interested in the 'general public' market.

Duo, Norlin, TAG Industries, Simpson Exhausts, Hansford Sensors, Metclad etc. are not looking to sell to the typical ITV4 viewer, but more for the corporate association their brand has with racing. If they can get the same corporate benefit in another series, they'll be there in a heartbeat.
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