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Full disclosure, I do not participate in social media beyond some fora. Sebastian Vettel also refuses to participate and I congratulate him for having the independence to give it the single finger. I was told that the single best thing I can do to promote my business was to have a FB page, I then looked and saw and decided no thanks, talk about a sewer of uninformed comments, just unbelievable. The world got along just fine before social media and it will again when people wake up to what is going on.
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