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I didn't say anything about Ganassi paying to design a new car.
If this Bowlby dude is an ex-Lola designer on Ganassi's payroll, he's a rich guy with not much to do and access to tools to design whatever he wants. So he can pull a Bill Gates, build some three wheeler in his boss' tunnel and sell it to IRL. He can also get Curt Cavin to write "news" about him if he needs to attract investors.
How a new V6 turbo is going to fit in a three wheeler is his problem.
Izod sells clothes, not IndyCars. They spent a ton of money last year on advertising and "activations", a whole lot more than anyone ever heard of or paid attention to. So next year they will spend a few million more, and throw some chump change at the teams on top of that. That will sell a lot more rags and attract a few more fans.
If they were putting a large amount of their investment towards the ICS, Reay would already have a new seat poured. They're clothiers with a large marketing budget, period. It they don't see big ROI they'll walk post haste.
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