On the end the punter doesnt care what donk it has, as long as it sounds good, is fast and all (or most) teams are competitive.
We have had mistakes in the past
formula torana 78 79
Formula sierra and formula GTR in the 80s
when one car was so far in front it was go with them or go home.
They must look sexy, sound scary, be fast enough, and "resemble" a known road car.
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