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because it's based and marketed extensively on supporting *your* country! sure, i follow the series but from a uk perspective. i don't obsess over it, but if a british car has a chance of winning i'll go because the atmosphere is that much better and for me, that's important. i can watch the cars go round on telly - i can't get a feel for the event that way.
also the less competitive the drivers the less incentive there is to watch it. i don't want to watch a bunch of uncompetitive muppets tooling around, i like to watch competitive muppets racing each other. the more decent drivers that are replaced with the less competitive ones, the less interesting it becomes.
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