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Hard to compare it with ST, they're on two different wavelengths in my opinion. Some similarities, sure. But only some.
I think interest in motorsport by milennials isn't near what it was in previous generations. When I was a kid, most of my peers were somewhat aware of motorsport, whether it was F1, touring cars, etc. They may not have been as into it as I was, but they knew some names, and what they drove.
Ask kids these days that are of similar age as those back then, and they haven't the foggiest in most cases. Even my own brood offers very little interest, and they've had a fair bit of expsoure to it from virtually day one.
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