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A World Championship dosen't mean a race in every continent. According to FIA (I think) two events outside Europe is required for a series to be certified as a World Championship. Otherwise it's three. A race in USA and a race in South America. 'maybe it won't be big hits but it would be a start. Also the IMG is quite good at promoting so at least the message would be sent around the world about a ralllycross WC
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