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Originally Posted by ASRoma
What we can see is that when the work is well done, it works (Netherlands, New Zealand, Ireland, etc...)
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One of the main reasons of A1gp's succes in the netherlands has been the deal with the tv-network RTL. It has been a great promotional tool for the serie and it's zandvoort event.
I've read an interview with the guy of RTL holland that made the decision to pick up the serie and show it on tv. The main reason for going with A1GP was the presence of Jos Verstappen. According to the RTL-guy a new/unknown sport/serie is an investment for a network, because it takes time before people know the sport and are willing to follow it. With Verstappen in the mix they had a driver that was still very popular in holland and therefor it became interesting for RTL. He literally said he had seen the A1GP stand at SPORTEL in Monaco, looked at it for a couple of minutes and didn't see anything in it (of course all before verstappen joined).
It seems to me this can be translated to many other countries and networks.