BMW so nearly did enter the DTM, of course; you don't think they built the 4-litre V8-engined M3 GTR for sports cars, do you? I think Munich's complaint is that the DTM is a 'national' championship (with some foreign rounds), and therefore won't generate as much exposure as an international series like the ETCC. Which is a shame; I'd rather see Mullers J and D and Giovanardi and Priaulx at the wheels of fire-spitting V8s than tame little 2-litre machines.
As for Ford, they could, of course, wedge a V8 into the Mondeo, though, as someone above remarked, it would be an ideal way to promote the Mustang in Europe. If not, why not have Prodrive wedge a Mustang powerplant into a Volvo C70, and finish the job Zakspeed started?
Toyota/Lexus would also be obvious contenders, as their only outlets at the moment are F1 and the Injured Racing League. A V8-engined IS would be spectacular, and could hardly hurt their profile in Europe.
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