Lancia had a lot of 'firsts' in its road car history - unitary construction, independent front suspension, production V6 engine, pioneer of narrow angle V engines (almost 70 years before VW thought of it), first car with a 5 speed gearbox amongst others - as well as an enviable reputation in motorsport.
They also had a range of equally clever commercial vehicles.
So, an innovative electric car / sedan / commercial vehicle would make sense and would link in with Lancia's history.
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