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I think Audi would run a full season even without competitors. Audi North America is chaning is marketing and advertsising. The R10 and the TDI power will be a large part of this marketing.
Even with a possible add saying something like "AUDI TDI Power Wins Sebring 12 hours AGAIN. Audi TDI The LEADER of the field." or some thing like that.
Even if there are no competitors in LMP1, Marketing ppl will spin it for advertising.
Audi sales are increasing on BMW and MBs here in the states. Audi wants to be the number one selling german Luxurey car sold in the US. The R10 will be big part of that program.
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