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No, what they did was cut the event prize fund, jack up the "500" purse and THEN do the subsidy, all at the same time. A lot of it is trading dollars around.
As for making sponsorship cheaper, a team now needs $3-3.5 million to run the series instead of $4.2-$4.7 million. That means it can approach a sponsor with more realistic numbers. A sponsor is looking for bang for the buck. It's a better buy at the lower number.
EDIT: Climb, you must be walking different streets in Indy than I do.
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