Yes it has to be auid that he and his prep management expertise have always been succesful with his cars always being a major part of any series entered. I see no reason why that wouldn't be repeated nowadays.
It depends on whom approached whom, but if Tom or one of his advisors did some kind of analysis of the TVR then they must think it's got potential alright.
On the other hand I wouldn't be surprised if this would be a 'toe in the water' excercise to set up the infrastrucutre for a more substantial attack in a couple of years.
Maybe he'll be involved in any continuation of the Aston racing under new ownership, or, what about that Jaguar? TW and Jaguar certainly work well!
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