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Goodbye Subaru, Shredded Wheat and Pirtek.
The inflated TV and print circulation figure bubble is bursting. The BTCC's media deals are brilliant but severely lacking in digital awareness, hamstrung by strict footage rights, an actively anti-YouYube policy and relying only on race-weekend video production.
Other championships are understating that potential driver and team sponsors care about online impact and as this continues to rise, they'll be less BTCC entries unless Gow steps up his game.
Earlier this year, I saw 2019 pitch docs from two drivers and one team. For your £800k there's needs to be a better return. It will be harder to get those sponsorship deals going forward.
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