Quote:
Originally Posted by Mike Harte
Apart from taking up valuable display space, it doesn't cost the vast majority of retailers to stock newspapers and magazines as they will all be on a sale or return basis. Every night, retailers bundle up all unsold dailies and magazines at the end of their currency, and leave them where the distributors deliver the next day's delivery who then takes them back to the warehouse.
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Generally there is a set list of titles that major retailers stock, and the bigger the store and more specialist towards magazines/newspapers it is, the more niche titles will be sold. Sorting out the magazine returns was actually part of my job a fair few years ago! For this supermarket, what sold or didn't sell in a particular store didn't seem to be relevant, they simply took a particular range of magazines that dictated by the company. The biggest cost of stocking them is opportunity cost of not being able to sell something else in that space, which is true for a lot of products.