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View Poll Results: Should Vauxhall rebrand as Opel | |||
Yes | 3 | 17.65% | |
No | 14 | 82.35% | |
Voters: 17. You may not vote on this poll |
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18 Jul 2012, 13:28 (Ref:3107999) | #1 | ||
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Should Vauxhall rebrand as Opel?
Just something I've wondered about for a while now considering the current line up of Vauxhall cars are Opels.
Here's a little background on the issue. (It's from 2009, but relevant.) |
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18 Jul 2012, 13:30 (Ref:3108001) | #2 | ||
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Already are Opel here in ROI
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18 Jul 2012, 13:38 (Ref:3108003) | #3 | ||
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Entire team is babies. |
18 Jul 2012, 13:43 (Ref:3108005) | #4 | ||
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18 Jul 2012, 14:45 (Ref:3108024) | #5 | ||
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Should Vauxhall rebrand as Opel?
No. |
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Dave Eley Flag & Experienced Marshal |
18 Jul 2012, 14:47 (Ref:3108025) | #6 | |
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18 Jul 2012, 14:40 (Ref:3108021) | #7 | |
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Yes Vauxhall and Opel used to be sold as separate brands in Ireland. If memory serves me right, that stopped in the early 1980s and it was only Opel that was marketed. I have never understood why it continues to be Vauxhall in the UK and Opel everywhere else, but somebody told me some time ago that it was to do with the British-German thing... i.e. superseding a British brand for a German one wouldn't go down well. Seems bonkers to me if that's the reason... but just as bonkers to continue with Vauxhall in the UK only.
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20 Jul 2012, 10:19 (Ref:3108963) | #8 | ||
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It's all about marketing.
I would like the Vauxhall name to remain in the UK. In fact I preferred it in the 80s, when the ordinary mass market stuff was badged Vauxhall (Shove-it, Cavalier etc.) and the higher end sports and luxury cars were Opels (Manta, Monza, Senator). But then it got confused when Opel started importing the Kadett and Ascona. More important than Vauxhall vs Opel badging, the future may see a European Vauxhall Opel company devolved from GM. It would be interesting to see how such a company might do, released from the grip of GM US debt. |
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20 Jul 2012, 10:31 (Ref:3108969) | #9 | |||
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Quote:
Still, if GM lets goes of Opel, it would be nice to see Opels being Opels and Vauxhalls being Vauxhalls rather then Opels and Vauxhalls being Opels. |
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20 Jul 2012, 10:57 (Ref:3108983) | #10 | ||
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Quote:
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20 Jul 2012, 11:10 (Ref:3108989) | #11 | |||
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But that just shows that GM's manipulation of the brands permanently damaged the status of Opel, if not in Europe then at least in the UK. Prior to that, Opel was a German marque considered by many alongside the likes of BMW and - at the time - above Audi. |
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20 Jul 2012, 15:54 (Ref:3109099) | #12 | |
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Yep, I'd agree with that. Growing up my dad had several Opel Rekords... they were excellent family cars. There was something slightly cooler about them compared with their Vauxhall alter egos of the time. They were as strong as hell too. I also had 3 Opel Mantas myself and loved them as well. But that was the past... today they're exactly the same car, made in the same plants on the same production lines... the only difference being the being the lettering on the badge... literally !
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20 Jul 2012, 17:38 (Ref:3109166) | #13 | |||
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Quote:
But I really don't think that Opel was ever at par with BMW or Audi. Because Opel is first and foremost a working class marque, whereas BMW and Audi are more upper middle class marques. |
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20 Jul 2012, 10:54 (Ref:3108981) | #14 | ||
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That doesn't really explain why in 2012 the same cars would be branded Vauxhall only in the UK and Opel everywhere else. I grant you that in the past that the branding was a complete dogs dinner and that problem wasn't just confined to GM-Europe. |
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20 Jul 2012, 14:15 (Ref:3109064) | #15 | ||
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I'm surprised that nobody has pointed out that Opel has fewer letters on the badge than Vauxhall, thus saving on metal/plastic. Since bean counters rule, that a good cost saving opportunity?
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John Smith Clerk of the Course and MSA Steward Race Director for 360MRC |
20 Jul 2012, 18:49 (Ref:3109197) | #16 | |
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Fifteen to twenty years ago GM should have rebranded Vauxhall, Opel and Holden as Chevrolet to create a global brand.
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20 Jul 2012, 19:08 (Ref:3109206) | #17 | |||
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They would have to start from scratch. No way GM will let go of the insignia as it is too successful in the us and China. |
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20 Jul 2012, 19:38 (Ref:3109216) | #18 | ||
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Considering nothing in the Auto industry seems to be sacred right now, makes you wonder there is a chance, if GM kills Opel (let alone rebrand Vauxhall), they will pluck the bits that sells such as the Insignia, Astra and Corsa, put them into another brand such as Buick (Considering Buick is turning into Opel USA) or Cadillac and dump the bits of Opel they do not like such as the debts via ye old merry liquidating axe.
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20 Jul 2012, 20:46 (Ref:3109238) | #19 | |||
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Although the climate is difficult, Vauxhall really ought to be doing better than they are. There's very little wrong with their products. |
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20 Jul 2012, 22:20 (Ref:3109267) | #20 | ||
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Should Vauxhaull be rebranded?
Yes To what? Holden |
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21 Jul 2012, 14:28 (Ref:3109467) | #21 | ||
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Entire team is babies. |
21 Jul 2012, 20:25 (Ref:3109539) | #22 | ||
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If I ever own a multi million dollar company of any description, the very last thing you'll see me blasting anywhere in is a prehistoric Aussie truck.
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21 Jul 2012, 21:01 (Ref:3109552) | #23 | |||
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Edit - I've just seen the running costs... Oh well, I'm sure if you had a million pounds I'm sure you wouldn't care... Much... Last edited by I Rosputnik; 21 Jul 2012 at 21:10. |
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Entire team is babies. |
22 Jul 2012, 18:38 (Ref:3109878) | #24 | |||
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Imagine the running costs with fuel over two (aus) dollars a gallon.... (That's just to make our Aussie readers wince. ) But who cares about that if you're a millionaire ... there'd be at least one V8 in my garage, with an AMG badge on it. |
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25 Jul 2012, 05:42 (Ref:3111095) | #25 | ||
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which would be fun until someone else comes in with a 'pre-historic aussie truck' and absolutely creams your AMG in a race for a lot less money!
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