A1GP to get media promotion!

[Kiwi3]

Some people have been asking on here why A1GP does not issue more communication, hopefully here is the answer. A media agency has finally been appointed. The article states that none was used previously, I would have thought this was a key thing to have in place last season.

Hopefully this will lift the profile of the series and avoid future gaffes like having a street parade with no supporting merchandising/promotional handouts!

Very odd that this was awarded without a pitch - I would love to know the background.

source:

http://www.brandrepublic.com/bulleti...nd-prix-brief/