Quote:
Originally Posted by jab
Let's just get this straight (with everyone) - Sky's model is completely different to the BBC. Where the BBC chase viewing figures, Sky chase subscriptions. That's how they make their money. If Sky can increase subscriptions, it doesn't matter so much if they get far less viewers than the BBC
I reckon Sky will produce very good coverage because they will want more subscribers. If they can produce coverage that is good enough to win over the hardcore that does watch it, it may tempt many of those who initially refuse to subscribe
Plus it's all about creating a monopoly in sports
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The irony is that the BBC doesn't even need to chase viewing figures, they get paid even if someone buys a TV and never turns it on.