NZV8's 2011/12

[Chappelli]

It's got nothing to do with proprietry information.

I suspect Greg Murphy knows about as much about Mike Pero's business secrets as I do. It doesn't mean we'll see Murph on the next Adam Parore commercial.

Likewise, there probably isn't anything proprietry Andy Booth is going to give away if the team have the fridge stocked with Jack Daniels.

Why? Because both guys are being paid to promote a brand. Which, whether or not it's spelt out in the contract, for me means you don't promote the direct opposition.

To be fair, although uncommon there are ad agencies that look after multiple competitive brands, but the teams working on those are generally kept very seperate and they're generally the bigger agencies that have long track records and are chosen because they offer expertise that is of rare quality.
This may be an unfair to Jono, but my understanding is that he's a race car driver who happens to be pretty handy on twitter.... Not a social media professional of such track record and rare quality that the cross over is necessary to play the size game that the brand is after.

Again, not a criticism of Jono. Just a situation that, I don't think would have generated any debate in the businesses I've worked in.