[BTCC] Round One, Donington Park 23-24 Apr, Races 1,2&3

[thetool]

It's taken many series a while to adapt to social media and the way younger people consume content these days, but the BTCC sticks out as being amongst the very worst.

Just trying searching BTCC into Youtube and see what you get. An official, 2 and half hour long documentary, which whilst maybe interesting, is certainly not going to bring in a new audience. Beyond that you get a load of unofficial uploads, including full season reviews, that haven't been copywrite claimed yet. Compare that to searching for Formula 1, DTM, IndyCar, NASCAR, Moto GP, WEC, British GT or any number of other series. Tons of short clips, highlights, behind the scenes interviews, etc.

I think they've become very complacent with a promotion setup that clearly works well enough for those involved. Some of the content they aren't producing would require such little effort it really is puzzling why they haven't engaged more. Avoiding any proper video game representation for over 20 years after being one of the early pioneers is another baffling aspect. I bet a significant proportion of the younger audience who got into the BTCC in the late 90s and early 00s did so after discovering the series via one of those games.

[crmalcolm]

Originally Posted by thetool

Just trying searching BTCC into Youtube and see what you get.

Strange - when I do that, I get the following (in order):
R30 in 100s | Brands Hatch GP | BTCC 2021
Story of the Day | Thruxton | BTCC 2021
Story of the Day | Donington Park | BTCC 2021
Story of the Day | Snetterton | BTCC 2021
Story of the Day | Oulton Park | BTCC 2021
Story of the Day | Knockhill | BTCC 2021
Story of the Day | Silverstone | BTCC 2021
Story of the Day | Thruxton | BTCC 2021
THIS IS WHERE WE COME ALIVE | The 2021 BTCC ...
R18 in 90s | Thruxton | BTCC 2021
On the Limit | Full Documentary | BTCC 2021


Which is exactly what I would hope to see if I was searching for BTCC in Youtube.

Originally Posted by thetool

a promotion setup that clearly works well enough for those involved.

Isn't that the point - it works for those involved?

[thetool]

Originally Posted by crmalcolm

Strange - when I do that, I get the following (in order):
R30 in 100s | Brands Hatch GP | BTCC 2021
Story of the Day | Thruxton | BTCC 2021
Story of the Day | Donington Park | BTCC 2021
Story of the Day | Snetterton | BTCC 2021
Story of the Day | Oulton Park | BTCC 2021
Story of the Day | Knockhill | BTCC 2021
Story of the Day | Silverstone | BTCC 2021
Story of the Day | Thruxton | BTCC 2021
THIS IS WHERE WE COME ALIVE | The 2021 BTCC ...
R18 in 90s | Thruxton | BTCC 2021
On the Limit | Full Documentary | BTCC 2021


Which is exactly what I would hope to see if I was searching for BTCC in Youtube.



Isn't that the point - it works for those involved?

Not really, most series are looking to grow their appeal and audiences. I don't think 7 hours of TV is the way to pull new fans in.

On the Limit | Full Documentary | BTCC 2021 from BTCC
MEDIA DAY | BTCC 2022 from BTD
BTCC 2022 Season Launch Day @ Thruxton 13/04/22 from Mtrspt
Touring Car Build | Behind the scenes following huge Cupra Leon touring car crash from Is It Fast?
BTCC 2021 Crashes Compilation from Motorsport Chaos
BTCC 2021 Crashes and Spins from motorsportcrashesandfails
BTCC Test Day - Croft - 6th April 2022 from geordiecraig101
Laser Tools Racing | Season Launch 2022 | BTCC from The Tool Connection Limited
Toyota Gazoo Racing DRAG RACE *Petrol v Hybrid v Classic* from carwow
New Drive and Retirement for Plato in 2022 from Knockhill Racing Circuit
1 of 1 Jaguar Race Car | BTCC Legend | SCV8 from Swallows Racing
BTCC Biggest Crash Complication from Motorsport Chaos
Goodwood 79MM Saturday full highlights | V10 F1 cars, BTCC racing battle, Group C Porsche + more from FTP Motorsport
2022 BTCC Pre-Season Testing - New Cars | Amazing Sounds and High Speed Action (Croft Circuit) from TrackVision
2022 Toyota Corolla GR Sport (BTCC) | In Action and Great Sounds
BTCC 2021 Round 10 - Brands Hatch - Race 1 from Zoltan Markovics
BTCC Rewind - Best Knockhill Race Ever? - BTCC 2016 from BTCC Moments
BTCC 1995 - Round 2 from RetroClubXYZ
Welcome to the BTCC Hybrid Era from BTCC (finally an official video)

This is all from a Google/Youtube account with no history of searching for BTCC related content, so presumably fairly representative of what someone new to the series might come across.