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15 Mar 2013, 01:50 (Ref:3218653) | #3301 | ||
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Join Date: Nov 2006
Posts: 8,919
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Probae esti in segetem sunt deteriorem datae fruges, tamen ipsae suaptae enitent |
15 Mar 2013, 01:52 (Ref:3218654) | #3302 | |||
Racer
Join Date: Jan 2013
Posts: 273
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Quote:
The logo isn't inspiring me to go out and buy branded apparel, but in its defense, I thought the ALMS logo was pretty awful. Thankfully, the series makes the logo, not the other way around, so there's still a chance. |
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It never got weird enough for me. |
15 Mar 2013, 03:40 (Ref:3218677) | #3303 | |
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Join Date: Jan 2012
Posts: 4,434
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The thing is a good lo0go immediately suggests the series. No one would confuse the NHL or NFL logo with any other sport because the letters are there. Even the ALMS blue painter's pallette had the name on it. This is just a super-simplified helmet --- helmets aren't unique to sports car racing or even car racing. Everyone from football to cycling to deep-sea diving uses helmets.
Can't be iconic if it is a bad icon, and an icon is supposed to deliver max info in minimal space, not deliver max confusion after being devised with minimal effort for max money. |
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15 Mar 2013, 03:59 (Ref:3218682) | #3304 | ||
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Join Date: Sep 2007
Posts: 620
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The logo is completely amateurish... boring, hideous...
It is far from being a real Brand, miles away of being iconic. Looks like someone found a very bad helmet vector and made a logo with it. To bad to be true... |
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15 Mar 2013, 13:09 (Ref:3218852) | #3305 | ||
Race Official
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Join Date: May 2003
Posts: 4,154
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IMSA actually goes back to 1969
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You live and learn. At any rate, you live. Douglas Adams |
16 Mar 2013, 06:50 (Ref:3219229) | #3306 | |
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Join Date: Apr 2012
Posts: 2,396
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Um, can we close this thread now since the name is officially revealed?
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