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Old 10 May 2014, 17:04 (Ref:3404562)   #1
NaBUru38
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Computer-generated banners in F1

Floks, have you noticed those computer-generated banners that have appeared in F1, GP2 and GP3 broadcasts?

The most obvious one was at the Chinese Grand Prix. The grandstands at the corner before the backstretch were hidden in some cases by a huge Fly Emirates ad.

Now in Spain, in the inside of turn 5 there's a huge Rolex ad painted on the grass. When they switch to the next camera, there's just grass.

I think that it's ridiculous. There's plenty of banners already in front of every camera.
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Old 10 May 2014, 19:14 (Ref:3404604)   #2
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Do you recall the huge advertising banners they used to have at tracks in the 80s and 90s?

I remember them specifically at places like Monza https://www.youtube.com/watch?v=8Lfa9iOo-to

Anyone know why these massive advert signs aren't used any more?
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Old 10 May 2014, 20:21 (Ref:3404632)   #3
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Hmmmmm I wonder is the commercial rights nolder short of money so it has to find new ways to make a few notes?
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Old 10 May 2014, 21:25 (Ref:3404669)   #4
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Would like to know the cost to chuck an advert up at a GP weekend..
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Old 10 May 2014, 21:32 (Ref:3404672)   #5
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Would like to know the cost to chuck an advert up at a GP weekend..
Not too far off the price of a ticket at today's prices, I imagine.
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Old 10 May 2014, 22:14 (Ref:3404693)   #6
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I would guess its 10 times that or more
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Old 10 May 2014, 22:50 (Ref:3404714)   #7
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Anyone know why these massive advert signs aren't used any more?
Didnt one collapse with all the fans sitting on it/in it?
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Old 10 May 2014, 23:52 (Ref:3404726)   #8
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At Silverstone last year I had an interesting chat with an FOM camera operator. They pointed out that where we were standing would have a giant banner overlaid - and they've done it for years.
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Old 11 May 2014, 02:32 (Ref:3404758)   #9
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Think about. A sign on a wall at the side of the track is painted on and is
there for the entire GP weekend. A digital advert superimposed onto the
grass can change lap to lap or half way through a GP for example.

I am sure with the technology they have these days they could even
have a different company logo for the telecasts in each country???

Basically this all means they can charge the same price a couple of
times over for the same piece of real-estate.....you can't do that for
a permanent painted wall!!!!

This is the reason you see blank green painted walls at some GP tracks.
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Old 11 May 2014, 03:08 (Ref:3404766)   #10
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I think I spotted this watching Monte Carlo one year. It annoyed me there because that place is picturesque and I want as faithful representation as possible of picturesque venues delivered to my screen.

It doesn't faze me anywhere else as from the TV screen most other tracks are broadly similar to each other and are not particularly picturesque. I've also seen this in soccer and rugby games.
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Old 11 May 2014, 03:39 (Ref:3404773)   #11
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They've been doing it since the early 2000's. It is not a new thing to F1, or other sports.
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Old 11 May 2014, 07:29 (Ref:3404799)   #12
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Well the problem is that once all that electronic overlay is gone the circuit looks bland for the fans and that is a shame
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Old 11 May 2014, 07:56 (Ref:3404802)   #13
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They have been doing them in V8SC for a while too. Although they also have been doing ones with fake overhead gantry/spectator bridges which look pretty bad. Given that it is generally shown in Standard Def throughout most of Australia most of it is generally unreadable if they decide to do anything marginally more than simple.
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Old 11 May 2014, 08:04 (Ref:3404805)   #14
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Originally Posted by NaBUru38 View Post
Floks, have you noticed those computer-generated banners that have appeared in F1, GP2 and GP3 broadcasts?

The most obvious one was at the Chinese Grand Prix. The grandstands at the corner before the backstretch were hidden in some cases by a huge Fly Emirates ad.

Now in Spain, in the inside of turn 5 there's a huge Rolex ad painted on the grass. When they switch to the next camera, there's just grass.

I think that it's ridiculous. There's plenty of banners already in front of every camera.
It happens in football also, funny to see when a player suddenly "stands" on the animated banner and becomes a part of it.
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Old 11 May 2014, 08:48 (Ref:3404815)   #15
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Frustrating thing is though if its wet, the spray from the cars "block" the image, just looks really bad.
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