|
||||||||||
|
||||||||||
|
20 Apr 2016, 08:25 (Ref:3635050) | #1 | |
Veteran
Join Date: Aug 2004
Posts: 3,292
|
Hopefully Virgin are paying for the sponsorship in $$$ rather than product, as Charlie O'Brien found out
|
|
|
20 Apr 2016, 08:45 (Ref:3635054) | #2 | ||
Veteran
Join Date: Feb 2005
Posts: 8,611
|
|||
__________________
Somebody asked if the McLaren F1 was going to be like the Ferrari F40, Gordon Murray replied, "I don't think so, there's no one at McLaren who can weld that badly." |
20 Apr 2016, 12:39 (Ref:3635108) | #3 | |
Veteran
Join Date: Aug 2004
Posts: 3,292
|
It's all in O'Briens interview in AMC a while back
Virgin, through their "Virgin Cola" brand, sponsored O'Briens BMW for the 1996 Super Touring races at the Gold Coast. Rather than giving him money to run the car, they gave him the equivalent worth of Virgin Cola, and it was up to him to flog it (and in return use the money gained to pay for the racing) |
|
|
20 Apr 2016, 20:08 (Ref:3635235) | #4 | ||
Racer
Join Date: Dec 2008
Posts: 188
|
Quote:
Give them all the product they can sell, and they get the cash. Many athletes take it up because of the association benefits you get from having a red bull hat / helmet / board. |
||
|
|
|
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
Hamilton gets a Naming Rights Sponsor!!! | Just Do It! | Australasian Touring Cars. | 22 | 25 Aug 2009 05:32 |
FPR looking for a new naming rights sponsor? | GTRMagic | Australasian Touring Cars. | 70 | 15 Jan 2006 11:18 |
Shannons Naming Rights Sponsor APCC | D.R.T. | Australasian Touring Cars. | 12 | 26 Feb 2005 14:51 |
Lexmark As Naming Rights Sponsor Of Indy 300 | hoonboyz | ChampCar World Series | 3 | 23 Jan 2003 10:55 |
GMC 400 looses naming rights sponsor | BJAY | Australasian Touring Cars. | 5 | 28 Oct 2001 11:47 |