V8 Supercars back to TEN in 2015!!!!! (Merged x6)

[chavez]

Originally Posted by William5

yeah but that's only for SuperSprint rounds rather then the main ones. I have to say V8SA need to move the times to late which was proposed for Seven for 2014 and up to 5 twilight events for Ten in this deal.

So, you must have enjoyed watching the late night or wee hours of showing on Channel 9.

Well the V8 Supercar events are 'near live' for SuperSprint rounds then you would have watched them at 4pm Sundays

The European F1 races on Nine were generally delayed by about 40 minutes.

Used to record them and watch them before going to school in the 80's.

[mayhem]

Originally Posted by Matt

Man, y'all complain way too much about less than a weeks worth of pay at Australian minimum wage for an entire year of foxtel...

There's something quite heartwarming about living in a country who doesn't bend over and cop it from companies ran by the likes of Rupert Murdoch.

Good luck to y'all over there, but excuse us while we dig in and argue against something we believe in.

[mayhem]

Saturday Winton TV ratings:

FOX Sports:
Qualifying: 61,000
Race 1: 60,000
Race 2: 49,000

FTA Highlights:
OneHD: 68,000
Ten: 46,000

Errr, Houston, we have a problem....

[Casper]

Originally Posted by mayhem

Saturday Winton TV ratings:

FOX Sports:
Qualifying: 61,000
Race 1: 60,000
Race 2: 49,000

FTA Highlights:
OneHD: 68,000
Ten: 46,000

Errr, Houston, we have a problem....

Pecky will be along shortly to show where you are wrong.

[chavez]

And don't forget the A-League final today. I am sure that will get a run as an excuse.

[mayhem]

OK, I'll get in first then with two points:

1 - These numbers are now creating a trend, blame the Cricket World Cup, blame a Rugby League Test, blame whatever you want, it seems these numbers are going to be similar for the sprint rounds no matter what else is on.

2 - As I've said since this deal was first struck, GOOD LUCK attracting sponsors (new or current) with those numbers. No matter how Warburton massages the numbers, sponsors aren't silly, they would be very aware of how things are going in this category.

Interesting reading old interviews with Tony Cochrane when he mentions the absolute importance of the number of "eyeballs" watching the series in his day. Obviously V8 Supercars have shifted away from Tony's philosophies...

[GTRMagic]

So... How many sponsorships are sold on the back of pure viewership, and how many are sold on the experientials and at-circuit activations?

And more interestingly, do sponsors take note of every round of the series, especially when they may not actively participate in all markets, or are the 'big events' their focus?

The viewership numbers look ordinary for these non-Ten broadcast races.

But the Foxtel coverage is magnificent, in depth and genuinely insightful. Except the impassioned fan does not seem to be stretching to a subscription. That is where the development & activation needs to sing & dance. Are there Foxtel spruikers at circuit showing off the virtues of their product? There should be..,

[mayhem]

Maybe TV numbers don't matter to every sponsor, but considering how focussed previous management of V8 Supercars was on TV numbers, it would be certainly a massive shift in business philosophy if nothing else to not be bothered by the current terrible numbers.

If you google Tony Cochrane interviews you will read repeatedly how V8 Supercars are a major force in Australia sport and then the inevitable reference to TV/gate numbers follows. So clearly TV numbers were (still are) important to the sport's health and the ranking of V8s in the country's sporting landscape.

Off the current numbers TV alone, they are in danger of falling down the list. And no matter how many hotlaps, glasses of champagne and mouthfuls of canapés you consume, eventually you are going to want bang for your (very large) sponsorship buck.

No one should doubt the excellence of the FoxSport presentation. But if a tree falls in the woods, and nobody is there to hear it etc etc...

[Alan52]

Originally Posted by GTRMagic

So... How many sponsorships are sold on the back of pure viewership, and how many are sold on the experientials and at-circuit activations?

And more interestingly, do sponsors take note of every round of the series, especially when they may not actively participate in all markets, or are the 'big events' their focus?

The viewership numbers look ordinary for these non-Ten broadcast races.

But the Foxtel coverage is magnificent, in depth and genuinely insightful. Except the impassioned fan does not seem to be stretching to a subscription. That is where the development & activation needs to sing & dance. Are there Foxtel spruikers at circuit showing off the virtues of their product? There should be..,

For any major sponsorship viewer numbers with some allowance for demographics are the only measure of success.Can't imagine they are selling more Pepsi because of "activation" caused by the more hours of Fox coverage.More worryingly for Fox the relationship between viewer numbers and the cost of rights is terrible particularly when compared to F1.

[Just Do It!]

At the 2012 ITM 400 in Hamilton, the venue sold out of Pepsi on both the Friday and the Saturday.

[djr81]

Originally Posted by GTRMagic

So... How many sponsorships are sold on the back of pure viewership, and how many are sold on the experientials and at-circuit activations?

And more interestingly, do sponsors take note of every round of the series, especially when they may not actively participate in all markets, or are the 'big events' their focus?

The viewership numbers look ordinary for these non-Ten broadcast races.

But the Foxtel coverage is magnificent, in depth and genuinely insightful. Except the impassioned fan does not seem to be stretching to a subscription. That is where the development & activation needs to sing & dance. Are there Foxtel spruikers at circuit showing off the virtues of their product? There should be..,

The problem, in part, is the knock on effect of the coverage. The half hour to an hour of nonsense before Sundays race may look ok on tv (Drivers interviews on the grid, replays of people driving around the track explaining the corners, Murphy in front of the tv etc etc etc etc) but it corresponds to the same amount of time at the track during which nothing of any interest happens for the poor souls who paid to go and see the motor race. I sat through that at Wanneroo a few weeks back. I can promise there was not a lot of appreciation in the crowd for Rupert.

If the result of a pay tv deal is that viewers are down and the knock on effect is spectator numbers are down what does that leave?

[peckstar]

Originally Posted by djr81

The problem, in part, is the knock on effect of the coverage. The half hour to an hour of nonsense before Sundays race may look ok on tv (Drivers interviews on the grid, replays of people driving around the track explaining the corners, Murphy in front of the tv etc etc etc etc) but it corresponds to the same amount of time at the track during which nothing of any interest happens for the poor souls who paid to go and see the motor race. I sat through that at Wanneroo a few weeks back. I can promise there was not a lot of appreciation in the crowd for Rupert.

If the result of a pay tv deal is that viewers are down and the knock on effect is spectator numbers are down what does that leave?

but that was the same when ch 7 did it? Its not new. hardly Ruperts fault. It takes an hour to do that at Bathurst.

This rupert issue you have is not healthy

[djr81]

Originally Posted by peckstar

but that was the same when ch 7 did it? Its not new. hardly Ruperts fault. It takes an hour to do that at Bathurst.

This rupert issue you have is not healthy

I may be misunderestimating (joke) how long it took in years past but I don't remember it taking so long as this year.

Bathurst is Bathurst. There has always been endless bullsht before the start. It has infected the sprint rounds now, however. You don't need some non entity singing the first verse of the national anthem to draw a crowd. A decent support card would be much more helpful.

Oh and if you think I have rage for Rupert you should start me on Mike Raymond.

[chavez]

Mike Raymond.

He knew how to produce motor sports for TV.

[mayhem]

FoxSports Sunday ratings for Race 12: 91,000.

[david5]

The amount of spin on here would do Warnie proud. It doesn't matter how good the quality of the broadcast is if no one is watching. People are leaving in droves. For the first time in 35 years I don't know who won Sundays race because I no longer care.

[GTRMagic]

Foxtel & Ten To Merge Ad Units

So.. if the revenue streams come from the same place.. Foxtel may arguably have effective control of Ten without having to own 100% of it...

[Mixer]

Nice end run around the media rules. Ten coughing up half the f1 season was cute but this is stretching the friendship, but they are in dire straits.

[sizzle]

Originally Posted by Just Do It!

At the 2012 ITM 400 in Hamilton, the venue sold out of Pepsi on both the Friday and the Saturday.

What does that say about kiwi's.

[sizzle]

I find saturday to be not worth watching the races are so boring and for me the race on Sunday was almost as bad. If I had not had Foxtel for a gazillion years from the dark old days of Darwin television, I am not sure I would be rushing out to get it.

[William5]

Originally Posted by Mixer

Nice end run around the media rules. Ten coughing up half the f1 season was cute but this is stretching the friendship, but they are in dire straits.

I think there is more to come, like Foxtel selling their ads to Ten, Fox10 News and bidding together in sports rights like AFL, NRL, A League, Socceroos, Cricket Australia and a whole lot more. Ten paid big money to secure the rights to Australian GP which Ten wants the most besides Monaco which is the 'big round of F1'. I don't think its stretching their friendship but there could be more. They are already partners of V8SC, Formula 1, MotoGP, Rugby Union and Gogglebox. Ten's ASX on the share market is at 21c but their advertising revenue is up.

[DV_08]

91,000 On Ten and 37,000 on One

[Casper]

Originally Posted by DV_08

91,000 On Ten and 37,000 on One

For someone who does not understand these things are those numbers NSW only?

[mspence]

Originally Posted by Casper

For someone who does not understand these things are those numbers NSW only?

Nope, Australia metro...

Pressure has got to be building. There must be a bunch of people with a lot of money invested getting pretty nervous...

[Casper]

Originally Posted by mspence

Nope, Australia metro...

Pressure has got to be building. There must be a bunch of people with a lot of money invested getting pretty nervous...

Things are crook in V8 land in that case.