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12 Feb 2011, 16:42 (Ref:2830147) | #1451 | |||
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12 Feb 2011, 17:17 (Ref:2830160) | #1452 | ||
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Audi of America is a marketing and sales organization. Their principal purpose is to spend their marketing dollars where they get the most exposure and do themselves and their dealers the most good. That's exactly what they did when they cut out a racing program that was contributing very little to their mission in favor of advertising and marketing initiatives that radically increased their exposure in North America. The math isn't really very difficult. One Super Bowl ad reached 111 million viewers and was leveraged by buzz that went on for weeks before and after. Production costs can be spread over ads for the next six months at least on cheaper - but still highly-rated - programs. An entire season of racing in the ALMS delivers a about 3 million total viewers, including live attendance at tracks and assuming 20,000 internet viewers per event (far more than was delivered at any time in 2010). Any marketing executive who would ditch mass market advertising in exchange for those kind of numbers in a racing program would be fired and deserve it. If the American Le Mans Series ever intended to deliver professional-level race that was "World Class" and "For the Fans," it's principal responsibility was to build a "media platform" that would ensure at least competitive numbers for the manufacturer/marketing-oriented constituency they said they were after. They couldn't get "Super Bowl numbers" of course, but perhaps they might be able to achieve "skate boarding numbers?" They never did. In fact for a variety of reasons, they plateaued, then regressed after 2006. I come down on the side of Judas Iscariot this time. |
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12 Feb 2011, 17:53 (Ref:2830174) | #1453 | ||
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Interestingly, the demise of GT1 is not believed by many to have been because of some explosion of growth in manufacturer interest in prototypes (three isn't much of an "explosion" and Cadillac exited while Peugeot entered, net zero) but rather by a transfer of manufacturer interest in GT2. That reinforces, not conflicts with, the idea that prototypes may not be "the way forward." For many years of its existance Le Mans - and the rest of sports car endurance racing - had nothing like the purpose-built prototypes we say today. Even the "one-offs" were recognizable as "GT-type" cars if their day. So the idea of GT-based racing is the real tradition. To your point about GT1, it was never very healthy in ALMS...the series that is subject of this thread. Typical number of GT1 entrants Entrants at rounds after Sebring: 2002 - 7 2003 - 6 2004 - 4 2005 - 5 2006 - 4 2007 - 3 2008 - 2 2009 - 0 (after Le Mans) This is one more place series management shot itself in the foot by waiting too long to make a decision, and in the meantime hurt the ALMS. In 2007 GT(2) teams were calling for the elimination of GT1. Because of the ACO and support from GM, they refused to move, and GT1 lingered reducing the exposure and sponsorship potential of the GT2 teams. That was a decision made for short-term cash benefit of the Panoz Group, that did damage to most of their ALMS participants. I think they are in the same place again...holding on to a weak prototype field that contributes little value and damages the highly competitive and healthy GT2 field. To add insult to injury, they "dilute" that GT2 field by throwing a pack of single-make racers (GTC) out there. That just makes it that much more difficult to follow the GT2 racing. The dilution of LMP with the single-make LMPC's similarly "diffuses" the racing, making it incoherent to observers. Continue down this path and decisions by other participants like that made by Audi of America are inevitable. |
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12 Feb 2011, 18:05 (Ref:2830179) | #1454 | ||
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Do you think ALMS have done a bad job in the last few years? I think that a grid of probably 50 cars this year for the first race, which is up by about 35% is actually quite positive. Not perfect but a reasonable navigation through the current times. |
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12 Feb 2011, 18:36 (Ref:2830191) | #1455 | |||||||||
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If you want it to fulfill whatever you feel it's potential is.. hope for a new ownership group. Management is the key to everything. Quote:
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Second, performance difference is easy enough, there are these things called restrictors. That has been discussed previously, I suppose you glossed over that? You are dead on when suggesting strengthening the top class. By making GT the lead class, that is exactly what you are doing. Providing those manufacturers and entrants the greatest exposure, where many are currently exploring their options after this year. Quote:
I mean really, this is laughable. How have these P1/P2 chassis/engine developments lead to the machines being more marketable and getting greater exposure? They are going to make their way to the ALMS... just because?? Quote:
Manufacturer support depends on Marketability and ROI. Few manufacturers believe there is such a thing in Prototypes. They'd prefer to race cars they sell. There aren't any manufacturers currently interested in ALMS protos, and those in the fourth class... GT, are wavering because of a lack of exposure... that sounds like a great formula doesn't it? Quote:
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So... let's list the premium manufacturers entries in the top categories. Umm.. that's right Bob... zero. World Class Teams... I like some of the teams participating, some very nice people, and all around good folks. World Class Teams? I guess, still batting zero in the top classes. The Greatest Drivers in the World. Chris Dyson, Jon Fields, Clint Fields, Greg Pickett, Scott Tucker.. again, some real nice guys, but... which of these guys gets picked up by Audi, Peugeot or any other factory team, to be one of the Greatest Drivers in the World? By the ALMS definition, they are no longer what they propose to be. Their identity is LOST. Returning to GT and you end up with Premium Manufacturers, World Class Teams and some of the Greatest Drivers in the world of Sportscars. Isn't this what the ALMS claims to be? Right now, we have Engines you've never heard of, with teams you've never heard of, and a cast off old Factory car, with some Private teams, all run by amateur drivers/owners. Heck of a series tagline. It is easy enough to have a GT(2), GT3 (not identical to FIA GT3 in case you've glossed over above, and are confused) and a GT4, if desired. That seems like multiclass racing. Regarding calls for sprint race formats... now you are just reaching... although truth be told, I have suggested such things in the past. I've said dump the 2:45 format altogether. Run races in either 1:45, or 4 hours plus. The 1:45 races, your Long Beach type races, and you fit perfectly in a two hour network window. The enduros reserved for something like Speed, back when the series had live TV coverage, but make them real enduros.. not these 2:45 things... Maybe you like glorified club racing? If that is the case, then I can understand why the differences in opinion. Club racing doesn't need to make economic sense, it's just a hobby. If you truly believe that keeping the exisiting class structure, with deteriorating exposure, and same management and marketing strategy is somehow the key to a successful future... "The definition of insanity is doing the same thing over and over again and expecting different results" Albert Einstein In conclusion, I appreciate that it appears that the business side, and the way sportscar racing works in North America is something foreign to you. It is nice to have anorak fantasies, but when there is no ground for them, and no sound reasoning... well they are just anorak fantasies. There are many who have pointed out the flaws in your thinking, but those qualified opinions have been brushed aside, as they don't justify the fantasy. There isn't much point in debating this further, as the conclusions we have reached based upon what we are willing to learn about, are great differing. Those who show leadership, and an understanding of the North American sportscar racing entrants, manufacturer and sponsor needs, will prevail. 2011 is a critical year, and the leader will make great strides. The dogmatic belief that status quo will win... is simply wrong. A large catalyst is needed here.... will it come? |
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12 Feb 2011, 18:39 (Ref:2830193) | #1456 | |||
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Long Beach will feature an embarrasing Prototype entry list, in terms of quality and quantity. Judge the series by their entry list in actual ALMS races, and what their "TV media" viewers are. |
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12 Feb 2011, 18:42 (Ref:2830195) | #1457 | ||
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12 Feb 2011, 20:08 (Ref:2830224) | #1458 | |
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Fogelhund it looks like you made up your mind about the series some six months back when you thought the ACO had screwed up P1, constructors couldn't build P2 cars to the cost capped regs and the ILMC would be a failure.
That old line about manufacturer's only being interested in racing what they build is rolled out. Recently even Porsche and Chevy stated they will run factory teams in P1/F1 and Indy respectively. Recent decisions by Cytosport, Highcroft, Dyson and Level 5 together with renewed interest in LMP racing from manufacturer's and constructors will be key in deciding the future of the series. I acknowledge the business of NA racing is different to Europe but it's not so different every manufacturer, team and sponsor can make a GT only series thrive and will ignore the developments in worldwide LMP racing. Last edited by JAG; 12 Feb 2011 at 20:33. |
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12 Feb 2011, 20:31 (Ref:2830231) | #1459 | |
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Geez, if you're going to list every manufacturer who entered P1 or F1 in the past decade or two, go ahead and add Ford, Jaguar, Cadillac, Panoz, Chrysler, BMW...
But throwing in F1 is both disengenious and wrong in assessing manufacturer involvement since the other component (also much discussed here) along with cars being "what you build," is MARKETABLE VISIBILITY. F1 had a a television viewership of 527 million worldwide in 2010. As has been pointed out here before, the American Le Mans Series can hope for a total attendance + TV + web viewership of 3 million for its 2011 season. Apples and oranges (or chalk and cheese). |
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12 Feb 2011, 20:32 (Ref:2830234) | #1460 | ||
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But I assume by that answer though you don't think IMSA/ALMS do a good job so what would you do if you were at the steering wheel? |
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12 Feb 2011, 21:30 (Ref:2830255) | #1461 | |||
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GT looks, again, to be the Big Exception. Too bad that, between the poor excuse for a broadcast package and the likely focus on the single-digit prototype classes, nobody will get to see it. |
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12 Feb 2011, 21:32 (Ref:2830258) | #1462 | ||
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The short version (not hindsight, but before various ALMS decisions, like GTC). 1. Combine the LMP1 and LMP2 (they finally did, a year too late, then abandoned it). 2. Abandon GT1 (they finally did, at least two years too late). 3. Adopt GT3 (or GT3-like cars) as a second GT class behind GT2. (they adopted a Porsche-only "club class" instead). 4. Strengthen the financial footing for racing teams by ending the series competition for sponsors with their own teams (some call it a "raid"). 5. Sign a title sponsor that contributes significantly to series marketing visibility. (never) 6. Partner with tracks in event marketing. 7. Instead of raking money from ALMS/IMSA into the Panoz group to finance losing business enterprises building road and race cars (most of which are now broke), invest in the series to make it a long-term success. 8. Upgrade the track infrastructure at Mosport. 9. Recognize that sports car endurance racing has no place in its main events for "single make racing" whether in GT or in prototypes. 10. Don't dump your best, most experienced, and brightest staff in favor of refugees who's principal experience is running parts of failed open-wheel racing series. 11. Hire a competent Vice President, Public Relations/Media Services. (Or at least someone not considered a joke.) 12. Don't build a business revenue model that's dependent for 60% of its revenue on four large contributors. Need more? |
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12 Feb 2011, 22:11 (Ref:2830273) | #1463 | ||
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13 Feb 2011, 03:39 (Ref:2830380) | #1464 | |||
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13 Feb 2011, 05:42 (Ref:2830396) | #1465 | ||
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Even at that, they're owned by the same guy: Don Panoz. And with their road and race car side largely irrelevant (the Abruzzi will likely never be sold in America and is having problems with EU certifcation, and EMT only sell Ford V8s and GM LS3 crate engines, and spec-racing cars), that's not a very good sign for IMSA and the ALMS, though Grand Am isn't very much better off if at all--it only exists because of Jim France pumping NASCAR money into it and getting some media buzz because of NASCAR drivers running part time in the series, which is actually probably not much of a help.
But back to the ALMS. Dagys from Speed says that IMSA may be looking at slowing the LMPC cars based on times from the winter test because of the speed gap between LMP1 and LMPC being so small relative to last year. Last edited by chernaudi; 13 Feb 2011 at 05:49. |
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13 Feb 2011, 07:52 (Ref:2830433) | #1466 | ||
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4, 5, 8. exactly how would you achieve/pay for these points? 9. What would you replace single make series with to achieve grid numbers for weekends? 10/11. I presume you would replace all staff mentioned and replace them, how many are we talking about in a total staff of ? 12. Which model would you put in place now in this current climate and how? I think some of your points have merit but am interested to know how would achieve them which is much harder than recognising them. |
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13 Feb 2011, 13:40 (Ref:2830557) | #1467 | |||
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13 Feb 2011, 14:18 (Ref:2830576) | #1468 | |||
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13 Feb 2011, 14:58 (Ref:2830590) | #1469 | |
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What did the LMPC's run 1.54, that's compared to the 2m mark for GTE.
The R18 did 1.44-46 so a P2 should be around 1.50-52. Last edited by JAG; 13 Feb 2011 at 15:07. |
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13 Feb 2011, 15:01 (Ref:2830591) | #1470 | |
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13 Feb 2011, 16:38 (Ref:2830620) | #1471 | |||||
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5. Is Patron willing to become a "true" title sponsor? Find out. For now, its performance is all over the map with no clear leveraging of the series visibility. If not, go get one, take off the "conditions," and put someone to work on that as a primary focus. One year a Sebring - about three years ago, Scott told a press gathering that "the first thing I think of in the morning is getting a title sponsor," and "if we don't have one by next season, someone's job is in jeopardy." Hollow words, it turns out. Look at the organization "chart" (it's published in a document called "Resource Book") try to find someone responsible for actually selling the series. 8. With the attendence at Mosport, if the cash is staying in Canada, funding should be no problem. Consider the recent repaving at Road Atlanta, the seating developed on the terraces, the modern buildings (except the media center), consider the massive upgrades at Sebring. Mosport needs better communications, new garage/pit area/media center. It's a shabby eyesore. Consider that Laguna Seca, Lime Rock, and Road America have all made significant upgrades since anything was done at Mosport. Quote:
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Most of the things that have needed to be done, had a time a place to do them...the current management missed the opportunity. Now it is in trouble. I think some things can be done now. Should this become GT only? Perhaps, but short of that, there are certainly some things that can happen. |
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13 Feb 2011, 17:04 (Ref:2830630) | #1472 | |
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You certainly have put some thought into it, more knowledge than me on the subject.
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13 Feb 2011, 17:34 (Ref:2830647) | #1473 | |
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Are ALMS management incompetent or making decisions some disagree with because they have all facts at hand, a working relationship with the ACO and direct contact with manufacturer's, teams, sponsors, media etc.
The GT3 situation is the obvious one, what if the Porsche deal goes a good way to making up any income shortfall, linked to extra promotion or appearances by the hybrid. Perhaps other manufacturer's who've invested huge sums in GTE weren't too happy at the prospect of the class potentially being devalued or discussions may already be underway to bring more customer GTE's into the series. One last point, it's said Sebring and PLM's grids aren't down to the ALMS but it's Panoz, Atherton and co. who stuck with ACO regs and sacrificed TV rights to ensure fans will see possibly the two greatest sportscar races held on NA soil. Everyone can get too wrapped up with what's around the corner rather than enjoying what's in front of them. |
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13 Feb 2011, 18:02 (Ref:2830660) | #1474 | |||
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According to rumors he was the top team in consideration. The other was some Grand Am team never mentioned and Highcroft mentioned their involvement at the 11th hour when it became apparent they would not be involved. If Audi NA's concern was funding, then why not go with a proven successful team owner? |
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13 Feb 2011, 18:54 (Ref:2830677) | #1475 | |||
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This is why you see the "arguments" in here and its usually a few of us here that say - While a majority of the others say Status Que is the only thing we understand and to change it sacrilege. Gordon Kirby as some in the past have called for a "Come to Jesus" moment that the ALMS and Grand Am bury the hatchet. I would actually be fine with that IF, the ALMS was the team in a position to take over. I don't want what happen with IRL/CART where for all the correct moves made by Randy B the savior of Indy Car, the decision to limit chassis is still LOOMING large and ignoring the fan base that we don't understand the difference is ridiculous. You should be offended that Chevy found "value" in Indy Car with dismal TV ratings. If anything the ALMS gives GM cover for other activities (NASCAR) and the only thing "Green" about Indy Car is smaller engines (2012) and ethanol fuel. TWK is on target which I find interesting some in the media seem think LTC is the Doom Patrol and call some of what he's said a fabrication. LTC and Murphy are doing you a public service as much of what they have said would be in the communication ether and true shock/awe would have come over the entire fan base when "sudden" announcements happen. There already was a meeting of the minds and they gave the ALMS another chance not so much because they wanted too, but the other options aren't great either. You think if the ALMS just dried up all of us would move over to Grand Am? Sorry but I don't buy that for a second. |
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