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9 Dec 2002, 17:36 (Ref:446434)
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Veteran
Join Date: Feb 2002
Posts: 1,471
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BAR Rebranding?
I remember Dave Richards saying at Monza that The B.A.R team was going to be re-branded. (probably as Honda, although there was talk of the Lotus name coming back.)
Has anyone heard anymore news on this? |
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9 Dec 2002, 17:39 (Ref:446436)
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Veteran
Join Date: Mar 2001
Posts: 1,832
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The name BAR will stay in 2003, but for 2004 it maybe changes (in Honda???)
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9 Dec 2002, 21:29 (Ref:446547)
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#3 | ||
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Veteran
Join Date: Jul 2002
Posts: 5,073
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In 2004 maybe it changes to: "Anchor."
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__________________
"He's still a young guy and I always think, slightly morbidly, the last thing you learn is how to die and at the end of the day everybody learns every single day." - The Ever-Cheerfull Ron Dennis on Lewis Hamilton.
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9 Dec 2002, 21:31 (Ref:446549)
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 Weasel WranglerVeteran
Join Date: Jul 2002
Posts: 8,885
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Silent W?
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__________________
"Never pick a fight with an ugly person, they've got nothing to lose."
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9 Dec 2002, 22:00 (Ref:446580)
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Veteran
Join Date: Apr 2001
Posts: 5,577
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Very good garcon!
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__________________
Brought to you by Glagnar's Human Rinds: "A-bunch-a-munch-crunch-a-human"
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9 Dec 2002, 22:06 (Ref:446588)
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#6 | ||
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14th
1% Club
Join Date: Jul 2001
Posts: 42,466
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I hope not Lotus because it isn't Lotus.
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__________________
Seriously not taking motorsport too seriously.
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9 Dec 2002, 23:15 (Ref:446636)
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#7 | ||
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Veteran
Join Date: Apr 2001
Posts: 5,577
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Why not go back to calling it Tyrrell?
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__________________
Brought to you by Glagnar's Human Rinds: "A-bunch-a-munch-crunch-a-human"
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9 Dec 2002, 23:34 (Ref:446644)
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#8 | ||
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Veteran
Join Date: Dec 2000
Posts: 11,164
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I think they need to get away from their looser image, the name tyrell to me just conjours up images of failure and desperate times like in 1998, rather than their hay-day of the 70's.
I like the name "super-smashing F1 team" |
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10 Dec 2002, 02:12 (Ref:446688)
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#9 | ||
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Veteran
Join Date: Dec 2001
Posts: 1,135
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why did people speculate of calling it Lotus?
its not! sure, it would get attention and therefor sponsorship, but would Honda want that, seeing as though they put all their eggs in one bad BAR basket only to have their cars called what they were not!? Tom. |
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10 Dec 2002, 02:36 (Ref:446701)
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#10 | ||
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Veteran
Join Date: Jul 2001
Posts: 7,294
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I think they will eventually just be called Honda.
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__________________
Sunderland Til I Die!
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10 Dec 2002, 02:38 (Ref:446705)
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#11 | ||
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Veteran
Join Date: Oct 2000
Posts: 1,473
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I think I read it is going to be HONDA
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__________________
Pain is weakness leaving the body!
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10 Dec 2002, 05:58 (Ref:446768)
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#12 | ||
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Veteran
Join Date: Jan 2002
Posts: 2,986
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Honda would be good! Sounds like a plan to me.
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__________________
Eventually we learn
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10 Dec 2002, 09:07 (Ref:446813)
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#13 | |
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Veteran
Join Date: Apr 2002
Posts: 1,537
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Why would they call it Honda since Prodrive is buying the company?
Lotus would make sound commercial sense and I think discussions have taken place with David Hunt. |
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10 Dec 2002, 09:46 (Ref:446843)
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#14 | ||
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Llama Assassin and Sheep Botherer
Veteran
Join Date: Sep 2002
Posts: 4,212
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Arrows II
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10 Dec 2002, 10:23 (Ref:446857)
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#15 | ||
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14th
1% Club
Join Date: Jul 2001
Posts: 42,466
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They should be thinking of the future not the past.
And when the team bears no relation to the original team tehn what is the point. It isn't Tyrell and it certainly isn't Lotus. Why not call it ERA? Prodrive or Honda it is. |
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__________________
Seriously not taking motorsport too seriously.
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10 Dec 2002, 10:35 (Ref:446862)
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#16 | |
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Veteran
Join Date: Apr 2002
Posts: 1,537
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The ERA name is owned by Tiger Sports Cars.
The Lotus name is evocative and would help with: Attracting sponsors Attracting fans by building a brand, which BAR most certainly is not. |
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10 Dec 2002, 10:37 (Ref:446864)
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#17 | ||
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Racer
Join Date: Apr 2002
Posts: 306
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PRODRIVE is my suggestion ... but bringing back Lotus (thru a commercial deal with david Hunt) or even Brabham would be a very good marketing play.
Lotus still have a huge number of fans and commercially wise this could open the door to an improvement in brand recognition for the car manufacturer now owned by KIA. Brabham would be nice for their past but not very good commercially wise. Neverthless we still have one year ahead to speculate about the new BAR name ... |
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__________________
"It aint over until the Fat Lady sings ... but hurry up cause she's warming up!"
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10 Dec 2002, 11:08 (Ref:446874)
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#18 | ||
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14th
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Join Date: Jul 2001
Posts: 42,466
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While I agree that there are commercial reasons to bring back the Lotus name. What is the point - a cynical attempt to get some cash (although maybe Colin Chapman wasn't against such a cynical attempt
 ).Call it was it is, not what it isn't! |
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__________________
Seriously not taking motorsport too seriously.
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10 Dec 2002, 11:45 (Ref:446896)
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#19 | |||
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Ten-Tenths Hall of Fame
Veteran
Join Date: Dec 2000
Posts: 7,643
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Quote:
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__________________
#Keepfightingmichael
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10 Dec 2002, 12:04 (Ref:446907)
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#20 | ||
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Racer
Join Date: Apr 2002
Posts: 306
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Formula 1 stop being a sport a long time ago ... so whoever wants to be in the business must act in the most professional and profitable way.... or leave. But if they leave we will loose more competitors in our beloved circus !
And one thing i am sure is that Colin Chapman would prefer to see "his" Lotus name racing in F1 rather than being just used by some korean car company to produce small sports cars. |
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__________________
"It aint over until the Fat Lady sings ... but hurry up cause she's warming up!"
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10 Dec 2002, 14:27 (Ref:446984)
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#21 | ||
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14th
1% Club
Join Date: Jul 2001
Posts: 42,466
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Would Colin like to see (a Japanese funded) BAR rebadged as Lotus! I'm not so sure. But it is just speculation.
That small Car Company is every bit still Lotus. They produce small fun cars that handle fantastically. They have some of the best engineers and designers in the world (they can even transform a Lada! - Top Gear last Sun night). Does anyone say that about BAR? F1 business. As I said, I can see the commercial advantages, but that doesn't mean I think it's a good idea. There are also commercial cons too - will Honda get the coverage/recognition/credit it deserves if they badge it Lotus? But that is for the accountants/marketing people. Lotus F1 is dead. Leave it be. |
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__________________
Seriously not taking motorsport too seriously.
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10 Dec 2002, 14:50 (Ref:446991)
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#22 | ||
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Veteran
Join Date: Sep 2001
Posts: 13,000
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I'm sure all the true Lotus fans will be gutted if BAR are renamed. There will be no connection between the two, none of the same people or facilities will be involved, and there is just no spiritual connection. Colin Chapman was an innovator, on both the technical and promotional sides. There won't be anyone else like him at the highest level, because of the sheer dominance of money.
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10 Dec 2002, 15:22 (Ref:447016)
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#23 | |
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Racer
Join Date: Dec 2001
Posts: 107
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I KNOW what it was going to be called!!!
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10 Dec 2002, 21:53 (Ref:447276)
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#24 | ||
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Veteran
Join Date: Dec 2000
Posts: 11,164
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I too was about to suggest Prodrive. I remember some time ago Dave Richards saying to the press that he would love to see the Prodrive name in F1 someday...
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11 Dec 2002, 05:28 (Ref:447429)
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#25 | ||
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Veteran
Join Date: Nov 2002
Posts: 4,744
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GM owns Lotus, how could a Honda car be called Lotus?
Not that GM has done anything with it!
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__________________
No Rotor, No Motor.
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