The solution and timing doesn’t have to be the same in each location. Although that will lead to some inequalities. In some locations big cities could end up being relatively pollution free (it’s not just about CO2) whereas some poorer countries might not have this luxury for a few decades after.
Going to be difficult for those who deal in absolutes.
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Always consider it could be sarcasm.
How much value the manufacturers place on image and how they think F1 should reflect what is happening in the retail market.
Where the category owner and the FIA wants to place F1 in this huge change that is taking place. Honda for instance did not think that their continued presence in F1 was going to align with their marketing and business plans that they have announced since announcing they were leaving.
Those I think are the two big unanswered questions and it is likely that the "stakeholders" haven't arrived at a conclusion yet because they simply don't know. They have to assess where they see it all going before they can plan for the future of F1 and indeed for the motorsport categories that feed it.
Where the category owner and the FIA wants to place F1 in this huge change that is taking place. Honda for instance did not think that their continued presence in F1 was going to align with their marketing and business plans that they have announced since announcing they were leaving.
Interestingly, at the very same time on some other level Honda is pretty much 90% there on committing to LMDh, that's barely hybrid and with spec KERS that Honda can't promote as their own design. But of course, the financial side of it is very different to F1.
Interestingly, at the very same time on some other level Honda is pretty much 90% there on committing to LMDh, that's barely hybrid and with spec KERS that Honda can't promote as their own design. But of course, the financial side of it is very different to F1.
There was an interview conducted with the American Honda Motor Corporation Marketing Director Jenny Howell where she answered the following question:
EG SR: Honda has sponsored the Civic Tour for 11 years. That’s a long time. How do you measure success, and what kind of success have you seen?
Howell: We look at the basic metrics, such as the number of tickets sold and attendance numbers. We also give away a customized car and motorcycle designed by each of the bands. We track sweepstakes entries and the number of people that opt in to receive more information from Honda. We can match that back to sales, but that’s not the primary driver for this promotion.
We also conduct a study on the people that attend the event and their impression of Honda. We have seen a lift in brand perception and awareness. The tour has made an impact on people’s perception of Honda.
Provides an interesting insight into what Honda are looking from their marketing efforts.
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