"Toyota to V8Supercar in 2012" - James Phelps

[bluesport]

Originally Posted by Axeman444

the ones i am talking about, one has a show on one network, and used to be on a show that the other is a panel member of another network. all happened a couple of years ago now... allegedly?

I'm talking about current players and this year.

[cavvy]

Originally Posted by D.R.T.

My apologies bluesport. You are correct in saying that you dont evidence to have an opinion. However evidence would give your opinion more value if you can support it as your opinion is obviously based off something to make you think the sponsorship is a waste?

You are correct that you did not say they should get involved in another sport. I assumed (dangerous move on my part) that as you disagreed with my post that

"sponsoring the AFL premiership provides more value than winning the Bathurst 1000 in a Toyota" that you therefore would support Toyota's move their support to V8SA

D.R.T, you are correct about the value of Toyota supporting the AFL:

But it’s the raw numbers for Bathurst – the crown jewel of Australian motor racing – that must be the biggest cause for concern for the V8 Supercar fraternity.

While Seven still dominated its rival networks on Sunday, the average audience for the Great Race of 1.046 million viewers in the five major capital cities was well short of that in years gone by.

If the trend of several years continues the figure will be below 1 million next October.

The race was still the seventh most watched program on TV on Sunday, and the podium presentation was No. 2 at 1.316 million. Seven News, after Bathurst, was No. 1 at 1.621 million.

Yet when Australia’s major motor racing category returned to Seven in 2007 the Great Race drew an average of 1.357 million in the five major capitals – Sydney, Melbourne, Brisbane, Adelaide and Perth.

Sunday’s 1.046 million was 22.9 per cent below that ’07 figure, and 136,000 – or 11.5 per cent – fewer viewers than last year’s 1.182 million.

The latest number was less than 90 per cent of the 1.183 million for the Australian F1 GP run at Melbourne’s Albert Park in late March.

It also was only half the average audience of 2.091 million in the five capitals on October 3, the Sunday before Bathurst, for the National Rugby League grand final in Sydney.

And it was less than 40 per cent of either of the two recent AFL grand finals – 2.777 million for the first and 2.679 million for the replay.

[bluesport]

Ford supporters maybe?........I know I didn't watch because it was obviously going to be a commodore benefit race.

[mayhem]

These figures just mirror the entire season, surely?

[mac]

Originally Posted by bluesport

Ford supporters maybe?........I know I didn't watch because it was obviously going to be a commodore benefit race.

What, even when a Ford was on pole and we have a Ford-driving championship leader?

You are kidding.

Surely you enjoy racing...!?!?

[F J Nedos]

Question - how do they count the 1.046 million viewers in Sydney? Phone calls? Implanted transmitters in everyones tv?

[bluesport]

Originally Posted by mac

What, even when a Ford was on pole and we have a Ford-driving championship leader?

You are kidding.

Surely you enjoy racing...!?!?

I've noted on this forum that some people don't enjoy the B12hr "EVO fest"........well I don't enjoy the B1000 "commodore fest" and maybe there are others that feel the same way.

[ForumNick]

Originally Posted by F J Nedos

Question - how do they count the 1.046 million viewers in Sydney? Phone calls? Implanted transmitters in everyones tv?

They get the data from 765 homes & amplify it as a percentage of the Sydney population.


From Here: http://www.oztam.com.au/our-services.aspx


Quote:
"OzTAM Metropolitan Television service that comprises television ratings data drawn from 3,035 homes (Sydney 765, Melbourne 705, Brisbane 615, Adelaide 475 and Perth 475)"

[Axeman444]

so in other words it doesn't take much for a couple of families, who may usually watch the race, be otherwise indisposed, and ratings will plummet...?

[1200Datto27]

Yep, iirc, oztam works on a 6000:1 ratio, meaning that is 50 people watch a program live, then that translates out to 300,000 viewers, even if in reality, it may be that only those 50 people watched it...

[D.R.T.]

Originally Posted by mayhem

These figures just mirror the entire season, surely?

This is true with both tv viewership and attendances during 2010 season.

The $10 million marketing budget has been spent well this year

[GTRMagic]

I wonder if Toyota knows about this website

[stmookeyj033]

Originally Posted by GTRMagic

I wonder if Toyota knows about this website

They've got better things to worry about.....

[cavvy]

Its as if GTR may think a 'Big Mac' is bland.

Bland equals market share ... bland equals profitability ...
that is bland.

[Chris - Melb]

According to Bloomberg, The most profitable car maker in the world at the moment is the one that makes non-bland cars such as the Mustang, Focus RS500 and Falcon XR8..........

FORD!!!

Toyota is only 6th.

http://www.bloomberg.com/news/2010-1...rd-record.html

[bluesport]

Originally Posted by Chris - Melb

According to Bloomberg, The most profitable car maker in the world at the moment is the one that makes non-bland cars such as the Mustang, Focus RS500 and Falcon XR8..........

FORD!!!

Toyota is only 6th.

http://www.bloomberg.com/news/2010-1...rd-record.html

That's just great for Australian motorsport isn't it? .........a stingy No.1

I'm not intending to buy one next time.

[Chris - Melb]

Factoring in their much lower Australian market share compared with Holden, this suggests that Ford spends far more on V8 Supercar than Holden, per car sold.

Remember that most Falcons do run with Ford backing, that's not the case with Commodore runners.

Stingy? No.

[bluesport]

Originally Posted by Chris - Melb

Stingy? No.

Short sited/incompetent maybe then?........if they couldn't see that T8 needed to be retained and another team cut loose what would give anyone any confidence that they can get the car building process right.

[Chris - Melb]

Originally Posted by bluesport

Short sited/incompetent maybe then?........if they couldn't see that T8 needed to be retained and another team cut loose what would give anyone any confidence that they can get the car building process right.

I suspect that the 888 decision came down to a personality clash, and happen at a bad time when Ford Australia had a high turnover of Presidents, due to resignations.

I've built a bridge and got over it.

[bluesport]

Originally Posted by Chris - Melb

I suspect that the 888 decision came down to a personality clash, and happen at a bad time when Ford Australia had a high turnover of Presidents, due to resignations.

I've built a bridge and got over it.

How could anyone not get along with Roland? Just because he has the "personality of a funnel web spider"..........

[Chris - Melb]

Lexus is interested in joining V8s: http://news.smh.com.au/breaking-news...117-17xe0.html

[eduardo1]

Originally Posted by Chris - Melb

Lexus is interested in joining V8s: http://news.smh.com.au/breaking-news...117-17xe0.html

That's about the most positive direct quote from a car-maker rep about the possibility of maybe joining the V8s.

Lexus wouldn't be too bad a fit for V8s either.

But the author spoils it by mentioning BMW & Mercedes, who have absolutely no interest in V8s.

[mildura1963]

I did read a recent article where BMW were examining V8SC, along similar lines as Lexus i.e. using a version of their soon to be DTM race car.

[Woolley]

"It would be too long a bow to draw at this stage that we are going into V8s," Cramb said.

"But as with all companies, you look at all options and, to do that, you need to talk to people.

Which is, I would suggest, the position of BMW, MErc, etc. The occasional chat to see what's doing is a loooong way from 'expressing an interest in joining the series'. Failing to express a disinterest might be nearer the mark.

BMW reportedly were not disinterested in joining a series in which their DTM car would be competitive without much redevelopment, which doesn't describe V8s. Change the rules to what they've built and they may run it, in other words.

It would be good if there were a V8 category in which all of these cars could run, possibly not limited to Aus (yes, I know they travel a little, but so does British F3 - doesn't make it other than a domestic series, though) but unfortunately at the moment there isn't.

[Marcos WTF]

Originally Posted by bluesport

I've noted on this forum that some people don't enjoy the B12hr "EVO fest"........well I don't enjoy the B1000 "commodore fest" and maybe there are others that feel the same way.

So how do you think we liked the B1000 "cheated up, inelligible siera fest" we had to endure back in the 80's-90's. Look back at B1000 1990. 8 of the top 10 grid were sieras. And you bleat about a "Commodore fest"

How soon they forget.