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24 Oct 2008, 04:05 (Ref:2319546)
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Racer
Join Date: Jan 2003
Posts: 264
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DJR sign Jim Beam for 3 more years
www.v8supercar.com.au
Regardless of who will be driving for Dick Johnson Racing next year, the future of the team is safe. With talk that Will Davison is heading off to Holden Racing Team and long time driver Steve Johnson may also leave the fold, all focus has been on the drivers. But it was announced today (Friday) at Round 11 of the Championship, the Coffee Club V8 Supercar Challenge, that Jim Beam has signed on for another three years. The team has been known as Jim Beam Racing since the spirit company signed with the team two years ago. Team owner Dick Johnson was thrilled with the continued support from Jim Beam. “I think it’s really good for the team to be able to say we’re gonna be here, we’re gonna be here for a long goddamn time,†he said. “It gives you an opportunity to put together a business plan for the next three years. “Having something year to year, I don’t think anyone gets an advantage out of; it’s the long term relationships I’ve always had and it obviously works best.†V8 Supercars Chairman Tony Cochrane was equally thrilled that Jim Beam has extended its sponsorship dollars to the Series as a whole. “This is a tremendous day for the V8 Supercar Championship Series, yet another major sponsorship announcement in tough economic times,†he said. “It shows how strong our business really is with Jim Beam coming on board for the next three years as the official spirit of the V8 Supercar Championship Series. “They will continue on with their fantastic sponsorship of the DJR team, so this only adds to that, and highlights really what great shape our sport is in.†“They’ve done a great job with the team and now they are going to extend it further in V8 Supercar land.†Jim Beam Sponsorship and Events Manager, Kel Constantine, said the company was thrilled to be on board for another three years with extended support to the category. “We hope that our involvement helps to bring a lot more young fans to the sport,†she said. “Our Jim Beam Party Crew will attend every round next year everyone will get a chance to meet and feel the Jim Beam brand.†Constantine would not say exactly how much money was involved in the deal, but said sponsorship of the category will see Jim Beam sit just under platform sponsors BigPond and XXXX. |
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24 Oct 2008, 04:10 (Ref:2319548)
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Veteran
Join Date: Aug 2003
Posts: 570
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Great news indeed bring on 2009 and the 888 spec cars!!!
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__________________
FORD, FIRST ON RACE DAY !!!! SBR - 2003, 2004, 2005 Champions !
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24 Oct 2008, 04:29 (Ref:2319556)
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Veteran
Join Date: Feb 2003
Posts: 4,182
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Great news for all at DJR, well done Dick & Jim Beam. Now work on keeping Will and with JC next year you might just be on that top step at Bathurst.
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2015 V8Supercar Champion #5 PDA Mark Frosty Winterbottom To Finish First, First you must Finish
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24 Oct 2008, 04:31 (Ref:2319557)
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#4 | ||
 Race Official1% Club
Join Date: Dec 2002
Posts: 46,688
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Mr Courtney and Mr Owen would be the better team choice...
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__________________
Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods
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24 Oct 2008, 08:17 (Ref:2319651)
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Veteran
Join Date: Dec 2007
Posts: 3,561
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24 Oct 2008, 08:26 (Ref:2319661)
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Veteran
Join Date: Dec 2002
Posts: 938
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__________________
“Jamie, Jamie, Jamie. What you have to do is you have to say look; the fact of the matter is that I’m red hot, that Todd Kelly is a ******, I have always thought he was, and I was just mowing him down based on ability”. – Neil Crompton talking to Jamie Whincup, post Bathurst 2005.
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24 Oct 2008, 08:35 (Ref:2319668)
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#7 | |||
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Race Official 1% Club
Join Date: Dec 2002
Posts: 46,688
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__________________
Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods
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24 Oct 2008, 22:01 (Ref:2320270)
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Veteran
Join Date: Aug 2004
Posts: 3,532
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no nepotism, transparency!!!
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__________________
more torque than a climate change conference
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29 Oct 2008, 09:24 (Ref:2323267)
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Rookie
Join Date: Jul 2008
Posts: 21
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james courtney is worth the money. sure he is talented but i don't think it is the right catergory for him
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29 Oct 2008, 20:24 (Ref:2323789)
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Rookie
Join Date: Sep 2006
Posts: 72
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I've herd it's a done deal.
Davison to HRT and Courtney to DJR about a week ago |
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29 Oct 2008, 21:17 (Ref:2323824)
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Racer
Join Date: May 2008
Posts: 320
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interesting to read in the AA Mag that this deal is reported is worth approx $30m (whether this is true who knows). Its good to see DJR to be around for a longer time and showing the FORD backed teams how to do it.....
 
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25 Sep 2009, 11:49 (Ref:2547942)
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Race Official 1% Club
Join Date: Dec 2002
Posts: 46,688
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Interesting to see that DJR has signed additional sponsorship from Staunch, which covered the headlights of #17 and #18 at the last 2 rounds.
Interesting too.. that Staunch is an energy drink, with seemingly no links to the Jim Beam brand or the Coca Cola company paying the main sponsorship bills at DJR!  Release is Here Unless I missed something, would this not be like Rockstar Energy Drink appearing on a Red Bull car??  
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__________________
Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods
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25 Sep 2009, 12:23 (Ref:2547957)
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Veteran
Join Date: Jul 2006
Posts: 1,069
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FORD 17
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25 Sep 2009, 15:00 (Ref:2548025)
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Veteran
Join Date: Oct 2006
Posts: 531
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Quote:
From the info provided NO it would be like Coke appearing on a Red Bull car. Slightly different market for an Energy drink to appear on an alcohol sponsored car. The only clash I can see would be with mother which hasnt previously appeared on the cars. |
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__________________
Bite off more than you can chew and then chew like hell.
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25 Sep 2009, 21:51 (Ref:2548318)
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Race Official 1% Club
Join Date: Dec 2002
Posts: 46,688
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Quote:
 Mother is a CCA product, Staunch does not appear to be. Seems like DJR are advertising a CCA competitor's product when there is one of CCA's own in the marketplace. That is the odd piece.. |
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__________________
Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods
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26 Sep 2009, 01:01 (Ref:2548395)
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Racer
Join Date: Dec 2006
Posts: 184
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Quote:
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Also, checking out the website, Staunch is more than just a drink. It has energy strips too - packaged like chewing gum. When I think about the likes of Nitro and the plethora of other small players, I think CCA would consider this sponsorship and the Staunch brand the smallest of their problems as they struggle with their re launch of the Mother brand. |
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26 Sep 2009, 01:05 (Ref:2548398)
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Veteran
Join Date: May 2004
Posts: 16,040
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26 Sep 2009, 04:08 (Ref:2548426)
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Veteran
Join Date: Feb 2005
Posts: 1,940
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Am I missing the obvious here? There is nothing I can find originating from DJR that refers to a link with Staunch Energy as mentioned in that link - that comes from Staunch Energy itself. Is DJR's use of the "STAUNCH" signage not simply a reference to the fact that they are staying with Ford?
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__________________
HSV - Sideways cars from an upside down country.
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26 Sep 2009, 05:35 (Ref:2548437)
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#19 | |
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Rookie
Join Date: Sep 2008
Posts: 35
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DJR carried Mother sponsorship during season 2007.
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26 Sep 2009, 09:56 (Ref:2548508)
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#20 | ||
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Veteran
Join Date: Apr 2003
Posts: 1,507
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The staunch website lists Dick Johnson as one of their "friends" http://www.staunchenergy.com.au/inde...=72&Itemid=71#
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__________________
What if there were no hypothetical questions?
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