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5 Jan 2018, 20:56 (Ref:3790927) | #551 | |
Veteran
Join Date: Dec 2015
Posts: 852
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China? Electric cars? Surely not, it's Supercars that make or break manufacturers...
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5 Jan 2018, 21:13 (Ref:3790928) | #552 | |||
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Join Date: Dec 2002
Posts: 46,733
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Quote:
Arguably VW is worse in this area, with building required to be a design of their choosing, using the builder of their choosing, and the dealer’s only real choice is whether they are paying, or their landlord is... Hard to imagine throwing something like $2m at a new building every 5 years can be financially viable And for all the talk of Nissan volumes being off, despite being in Supercar, if you went to a dealership, you wouldn’t know they were racing, no pictures, no staff in racing shirts, nothing. They have a product problem too, yet not leveraging marketing assets surely will not help. |
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__________________
Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods |
5 Jan 2018, 22:57 (Ref:3790936) | #553 | ||
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Join Date: May 2007
Posts: 3,211
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Quote:
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6 Jan 2018, 00:20 (Ref:3790942) | #554 | |
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Join Date: May 2004
Posts: 16,040
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as far as i can tell
these are volvo sales since 2012 2012 4375 2013 5174 2014 4693 2015 4943 2016 5878 2017 4681 |
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6 Jan 2018, 01:28 (Ref:3790945) | #555 | ||
Veteran
Join Date: Dec 2011
Posts: 7,396
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Quote:
For a manufacturer to be involved in motorsport, it needs to be activated across the dealer network. Whether it be on the TVs, posters, or merchandise. Energise passion for the brand, throw a GRM or Nismo hat in with the sale of a new car... Sure, it might not lead to a Commodore or Altima sale, but people do tend to trick out their Colorados and Navaras with several thousand dollars worth of accessories. Plenty of money to be made in that. |
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6 Jan 2018, 05:28 (Ref:3790960) | #556 | |||
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Join Date: Sep 2003
Posts: 4,377
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Quote:
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__________________
Tranquillity - What happens inside Shane's race car. Chaos - What happens outside Jamie's race car. |
6 Jan 2018, 05:41 (Ref:3790961) | #557 | |||
Race Official
1% Club
Join Date: Dec 2002
Posts: 46,733
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Quote:
~1,200 fewer cars means a couple of thousand service visits that don’t happen, squeezing dealership profits... |
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__________________
Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods |
6 Jan 2018, 06:05 (Ref:3790962) | #558 | |
Veteran
Join Date: Dec 2011
Posts: 7,396
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New car purchases increase year on year.
If a manufacturer is not riding the wave, something's amiss. |
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6 Jan 2018, 11:49 (Ref:3790984) | #559 | ||
Veteran
Join Date: Jul 2006
Posts: 4,117
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Uncle Gerry created Domayne so Katie could keep her paws of his HN baby, whereas Katie is the face of the sponsorship. Maybe not everything is aligned properly in the marketing dept at Homebush West?
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