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Old 28 Feb 2006, 20:58 (Ref:1533474)   #1
storyline
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More advertising banners
I realise 10-tenths has to make ends meet but I have to ask - is it going to be a case of just continually adding new methods of displaying advertising every few months or will things settle down?

First you have the Google advertising banners, then the Advertars and now a new post-style advertising strip at the bottom of pages.

From an outsiders perspective it looks like new methods are being trialled to prevent users switching off advertising -this is probably not the real case, but I have to say - it does appear that way.
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Old 28 Feb 2006, 21:01 (Ref:1533476)   #2
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It looks to me that these ads at the bottom are "smart" ads that are linked to the topic subject. Sheila's topic about kids ear defenders had an ad for ear defenders at the bottom!! I was pretty impressed.

I'm not bothered by the ads - I think I naturally filter them out.
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Old 28 Feb 2006, 22:32 (Ref:1533525)   #3
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I thought one was actually a post at first glance!

They're not to intrusive, so I think they're fine
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Old 1 Mar 2006, 04:09 (Ref:1533658)   #4
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storyline should be qualifying in the top 10 on the grid
However I notice they are not displayed in this forum (hypocritical?)

Just an observation about them.
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Old 1 Mar 2006, 07:47 (Ref:1533708)   #5
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Quote:
Originally Posted by storyline
From an outsiders perspective it looks like new methods are being trialled to prevent users switching off advertising -this is probably not the real case, but I have to say - it does appear that way.
Yes we do have to trial different methods of bringing advertising and products to the attention of our users. If people didn't use advert blockers then we wouldn't have the fun of coming up with such creative measures to get advert displays.

As always, subscribers have the option of turning all adverts off.

I'm sure there will be some cynical people who will now complain that this is another attempt to "force" people to subscribe.

Quote:
Originally Posted by storyline
However I notice they are not displayed in this forum (hypocritical?)
"Hypocritical", far from it.... they are displayed in all forums, however they are not necessarily displayed in all threads, see next reply for why.

Quote:
Originally Posted by piglet
It looks to me that these ads at the bottom are "smart" ads that are linked to the topic subject. Sheila's topic about kids ear defenders had an ad for ear defenders at the bottom!! I was pretty impressed.
Yup, they are "semi-smart" adverts, depending on the thread subject. A search is done on our product database and the "body text" of the advert is matched against the thread subject. A weighted "relevance" is then given to each of the potential matches and if the relevance score is over a certain number then the highest relevant advert is displayed.

Where there isn't a product with a high enough relevance then an advert isn't displayed.

The weighting system isn't perfect and does throw up some strange things and I've had a few good laughs at some of the suggestions.
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Old 1 Mar 2006, 08:16 (Ref:1533726)   #6
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Not trying to make light of this - but wouldn't this, in the long run, be detrimental to any advertising spaces 10-tenths tries to sell to advertisers?

I know we have had this discussion before - but surely you should stick to one advertising method which can only be disabled by a proper subscription (by proper I mean paid up).

This would then solve both problems highlighted here - the one where 'subscribers' can turn advertising off and advertisers can be assured that their method of delivery won't be changing in 2 (or3 or 4) months time to yet another format. This would provide potential sponsors with some stability in their campaigns.
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Old 1 Mar 2006, 09:34 (Ref:1533776)   #7
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Quote:
Originally Posted by storyline
Not trying to make light of this - but wouldn't this, in the long run, be detrimental to any advertising spaces 10-tenths tries to sell to advertisers?
We carefully monitor the statistics for our "paid for" advertisers to ensure that the exposure of their advert remains within our expected daily exposure.

Quote:
Originally Posted by storyline
I know we have had this discussion before - but surely you should stick to one advertising method which can only be disabled by a proper subscription (by proper I mean paid up).
It is important that we continue to look at and, more importantly, trial different methods of delivery to determine which methods work best for Ten-Tenths for both our users and our advertisers.
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Old 1 Mar 2006, 09:40 (Ref:1533781)   #8
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Quote:
Originally Posted by Piglet
It looks to me that these ads at the bottom are "smart" ads that are linked to the topic subject.
Not that smart, as in the Football thread I get adverts for Wolverhampton Wanderers. What do they have to do with football?
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Old 1 Mar 2006, 10:12 (Ref:1533807)   #9
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storyline should be qualifying in the top 10 on the grid
I have to ask, though - why is this thread/forum exempt from the advertising banners?
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Old 1 Mar 2006, 10:13 (Ref:1533810)   #10
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Quote:
Originally Posted by MagnetON
Where there isn't a product with a high enough relevance then an advert isn't displayed.

The weighting system isn't perfect and does throw up some strange things and I've had a few good laughs at some of the suggestions.
THAT's why.
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Old 1 Mar 2006, 11:02 (Ref:1533857)   #11
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Another Comment
Quote:
Originally Posted by storyline
I have to ask, though - why is this thread/forum exempt from the advertising banners?
That is easy to fix. Just start mentioning car names, racetracks, etc. here and watch the banners appear.
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Old 1 Mar 2006, 11:14 (Ref:1533862)   #12
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Just to demonstrate - http://tentenths.com/forum/showthread.php?t=79991

Once again - Ten-Tenths is a non-profit making, privately run and funded site. Without advertising, we don't have a site.

If you don't like the adverts, take out a subscription. Otherwise, please try to support our advertisers - assuming you want the site to continue.
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Old 1 Mar 2006, 11:19 (Ref:1533866)   #13
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Quote:
Originally Posted by EvilPumpkin
They look good enough to eat. Unfortunately, shipping to the US would be prohibitive. Any US based advertisers?
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Old 1 Mar 2006, 11:28 (Ref:1533869)   #14
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Quote:
Originally Posted by storyline
I have to ask, though - why is this thread/forum exempt from the advertising banners?
Bug in the software, it was having problems displaying products with brackets in the descriptions. This has now been rectified.
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Old 1 Mar 2006, 11:33 (Ref:1533872)   #15
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I have to say that I am highly entertained by the advert that goes with this thread....
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Old 1 Mar 2006, 11:41 (Ref:1533877)   #16
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Originally Posted by EvilPumpkin
I have to say that I am highly entertained by the advert that goes with this thread....
LOL!!!

You see - I had this much fun with the little Advertars as well! I think it just requires the right (or is that wrong?) sense of humour!
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Old 1 Mar 2006, 13:19 (Ref:1533922)   #17
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Ah, I seem to remember putting this idea forward to the powers that be, so you can all give me a kicking when you next see me.
I have just noticed there is an ad for fishing (Flycasting) on zefarlly's Aluminium casting thread.
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Old 1 Mar 2006, 16:14 (Ref:1534022)   #18
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you can all give me a kicking when you next see me.
Y'know, we don't get offers like that every day. But I'll see you at Silverstone.
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Old 1 Mar 2006, 17:05 (Ref:1534050)   #19
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Y'know, we don't get offers like that every day. But I'll see you at Silverstone.
Sorry, didn't I say, race officials need not apply.
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Old 1 Mar 2006, 17:17 (Ref:1534056)   #20
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Nope and we can edit that out anyway. Who's your daddy?
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Old 1 Mar 2006, 17:18 (Ref:1534057)   #21
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Ah now that's just unfair. There's few enough perks to this job as it is...
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Old 1 Mar 2006, 17:23 (Ref:1534058)   #22
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I've just noticed the current ad for this thread. Says it all really doesn't it.
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Old 1 Mar 2006, 18:06 (Ref:1534086)   #23
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I've just noticed the current ad for this thread. Says it all really doesn't it.
Well, you don't actually HAVE to be crazy (but it helps).
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Old 1 Mar 2006, 21:21 (Ref:1534187)   #24
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Quote:
Originally Posted by MagnetON
Bug in the software, it was having problems displaying products with brackets in the descriptions. This has now been rectified.
Ahhh back to my ol job of 'bug-finder' - glad to be of service.
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Old 2 Mar 2006, 10:14 (Ref:1534535)   #25
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I like the new adverts (at least "much prefer" them). They also seem much more likely to get me to follow them.

(But advertising chocolate to me is a sneaky trick. Thinks: Can I get an advert blocker which will selectively edit out choclate? )

Regards

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