Motors TV announce new live BTCC coverage for 2004

[Craig]

100 % ALL-DAY LIVE TV COVERAGE

AND INTERACTIVE “LIVE SHOW”

FOR BTCC AND TOCATour 2004





Sky digital satellite broadcaster, Motors TV, announced today that it will dramatically increase its live broadcast coverage of the BTCC and all TOCA support-races for 2004.



In total, Motors TV live coverage will expand to over 80 hours for the season which will now provide all the race-day action (BTCC and all support events) with live television coverage.



Race-day will benefit from a 100% dedicated all-day live coverage at each TOCA/BTCC meeting, from the first to the final race of the day, including all support races and the 3 BTCC races. Furthermore, Motors TV will produce a new interactive “Live-Show” at the end of each meeting, gathering top-drivers of the day and enabling viewers to ask their questions.



Motors TV and TOCA have also formed a closer relationship for this upcoming season, in order to maximise the championship’s European and global audience. Part of this agreement will see Motors TV handle advertising promotion for all the events, while the viewers may enter contests to win VIP packages.



“The new deal is a major achievement in British motorsport”, TOCA/BTCC Series Director Alan Gow commented. "This groundbreaking MotorsTV arrangement is a first for British motorsport and further underlines the pre-eminence of both the BTCC and TOCAtour ".



"The increased all-day live MotorsTV coverage is extraordinary, not only for the BTCC but importantly also for all the TOCA support races. To think that some 110 races will be broadcast live is astounding, and I don't believe British motorsport has ever received such an enormous amount of season-long live coverage that the BTCC and TOCA support races will enjoy in 2004."



Motors TV Head of Programming Frédéric VIGER adds : “The opportunity of continuing the deal was undisputed. The BTCC looks better than ever with the new rules, new cars and new manufacturers, and the race-day schedules will be tightened for both the on-track spectators and TV viewers benefit. Our interactive “Live-Show” will bring the drivers closer to the public. The fabulous TOCA support races will provide our viewers with the very best motorsport action, beamed live and direct into their living rooms from start to finish.”



As the flagship of Motors TV, the BTCC and TOCA support races will be available across the entire channel’s network, bringing the races to over 11 million homes in both the UK and 15 European countries. Motors TV is available free-view on Sky Digital # 416.



For further information, please contact the Motors TV Press Office

Tel +33 (0)1 41 15 98 52 – Fax +33 (0)1 41 15 98 53 - service.presse@motorstv.com