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16 Jun 2005, 15:42 (Ref:1330497)
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Racer
Join Date: Aug 2002
Posts: 140
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Books
Hi guys.I've been away for a long time and now I'm back and dying to go racing.But still,I have got no money.
 Anyways,I was wondering if you guys have any good books on the subject of sponsorship that you can recommend.Thanks.
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__________________
Wheels in motion 
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16 Jun 2005, 20:50 (Ref:1330969)
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Rookie
Join Date: Oct 2004
Posts: 47
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If you can get your hands on a copy, the BIBLE of motor racing sponsorship is...
"Sponsorship and the world of Motor Racing" Author: Guy Edwards. Publisher: Hazleton He was an F1 driver in the '70's, but made serious money as a sponsorship agent. Rumoured to have concluded deals totalling over $150 million, of which he earned 10%. Don't worry that it is 13 years old (published in 1992), the information is both timeless and priceless. |
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24 Aug 2005, 14:07 (Ref:1390226)
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Racer
Join Date: Aug 2002
Posts: 140
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Sorry to bring up this old thread again but I was googling around and looking for books on sponsorship and I found "The Great Money Hunt" by Andrew J. Waite.Has anyone read it before and is it any good?Thanks.
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Wheels in motion
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24 Aug 2005, 19:18 (Ref:1390425)
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Veteran
Join Date: Aug 2004
Posts: 14,699
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Quote:
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__________________
You can't polish a turd but you sure can sprinkle it with glitter!
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25 Aug 2005, 01:25 (Ref:1390626)
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Racer
Join Date: Aug 2002
Posts: 140
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Quote:
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__________________
Wheels in motion
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25 Aug 2005, 20:36 (Ref:1391320)
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#6 | |||
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Rookie
Join Date: Oct 2004
Posts: 47
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Quote:
It's a bit like those mail order classified ads that proclaim... "I am a multi-millionaire! Send me £50 and I'll show you why" Joking aside, he got some amazing deals together, especially in the days when he was sponsorhip manager for Lotus. He certainly seems to know his stuff, the book was originally priced at £120 back in 1992, I got a copy from Ebay for $88 & S+H from a bookseller in New York who obviously didn't know the 'real' value of the book. Happy Days!!! |
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