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16 Jan 2011, 21:38 (Ref:2816521)
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#22 | |
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Veteran
Join Date: Sep 2003
Posts: 4,354
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Sports stars are now using their twitter accounts to build fan followings and to release their views of events to a broad public sphere, giving them more access to teh public and their fans than conventional PR releases.
Sponsor and employer contracts however will be more restrictive in future regarding what public comments they can make including penalties for causing embarrassment or bring their sport or employer/sponsors operations into disrepute. |
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