[BTCC] BTCC 2022 season discussion, News and Rumours!

[Squiggs]

Originally Posted by billy bleach

YOU ARE DISAPPOINTED? Imagine how Tim Harvey feels

[Alfisti]

Originally Posted by Pickles

Like that a lot, simple but effective ? Surprised to see no Ginsters on Ingrams car

Maybe a racing return by Tim Harvey beckons, the natural choice for any pasty maker to sponsor

Or maybe Excelr8 were sick of finding bite marks on Tingrams car - allegedly make by a disappointed and confused Harvey on discovering a lack of meat and tatey in the wrapper - so sent Ginsters packing...

[Pickles]

I can't believe it's been 3 years since they first got on board with Tingram, really was a great move

[EastonNeston]

Perhaps, after evaluating the return on their investment, and the overall financial situation of the company, the owners of the Ginsters brand have decided that they can have more effective results advertising elsewhere.

[Pickles]

Originally Posted by EastonNeston

Perhaps, after evaluating the return on their investment, and the overall financial situation of the company, the owners of the Ginsters brand have decided that they can have more effective results advertising elsewhere.

It was a 3 year deal which has now ended.

[AnnoyedMoose]

No reason why they couldn't have extended though if they were seeing a good return on the investment.

Don't think it's any reflection on BTCC though rather the way the world has been and is continuing to be.

[crmalcolm]

Originally Posted by EastonNeston

Perhaps, after evaluating the return on their investment, and the overall financial situation of the company, the owners of the Ginsters brand have decided that they can have more effective results advertising elsewhere.

In a way, yes. But probably in their plan all along, rather than an evaluation of the return.

It's standard product marketing, and something we have seen from many brands in the past. If you are a non-automotive brand, then there is a peak of exposure from a motorsport series, after which any further increase is marginal.

We've seen the same Shredded Wheat, eBay, Airwaves, HP and KX.

[crmalcolm]

Originally Posted by AnnoyedMoose

No reason why they couldn't have extended though if they were seeing a good return on the investment.

Once you've had 3 years as a title sponsor in the BTCC, for a non-automotive brand, how much more exposure can you generate?

[medius]

The simple facts are the numbers don't add up today in the 2022 post-Covid world compared to when the 3 year deal was done in 2019. Mr Ginsters may no longer be in the position to afford a further deal even if all parties wanted to.

This would be reinforced by Chilton (wealthy) and Ingram) not wealthy) running the same livery but Lloyd and Hyundai #4) appearing to be running separate liveries. Chilton's backing is likely to be also funding a large chunk of Exceler8's overall operation just as he's done with every team he's driven for.

[crmalcolm]

Originally Posted by medius

The simple facts are the numbers don't add up today in the 2022 post-Covid world compared to when the 3 year deal was done in 2019.

I don't think they are simple facts.

Many deals are being signed since C-19, and the grid has increased in size. The Ginsters marketing strategy aligns more with normal practice, as opposed to anything in reaction to post-Covid times.

[billy bleach]

Originally Posted by medius

The simple facts are the numbers don't add up today in the 2022 post-Covid world compared to when the 3 year deal was done in 2019. Mr Ginsters may no longer be in the position to afford a further deal even if all parties wanted to.

This would be reinforced by Chilton (wealthy) and Ingram) not wealthy) running the same livery but Lloyd and Hyundai #4) appearing to be running separate liveries. Chilton's backing is likely to be also funding a large chunk of Exceler8's overall operation just as he's done with every team he's driven for.

Or a change of Management at Ginsters?

[mprmke]

How many times has a non-automotive brand lasted for more than 3 years as a title sponsor at any point in the BTCC's history?

3 years is a very good innings and doubt they ever had any intention of extending beyond that.

Chilton is funding his own drive and probably 50% of Ingram's and 50% of Lloyd's. As the the "fourth" driver, we will learn more when we see who it is and what backing is on theirs and Lloyd's cars.

[crmalcolm]

Originally Posted by medius

This would be reinforced by Chilton (wealthy) and Ingram) not wealthy) running the same livery

Chilton and Ingram are running similar (bot not entirely identical) liveries. There is a small delta in sponsor presence across the two cars.

What you saw previously was a sponsor (Ginsters) that only funded a single car entry, and after this didn't work with Speedworks' direction, Ingram had to move to a team that could run split liveries.
Now they have a sponsor that funds a two-car entry, with each driver's personal sponsors making up a smaller percentage of the budget.

[crmalcolm]

Originally Posted by mprmke

How many times has a non-automotive brand lasted for more than 3 years as a title sponsor at any point in the BTCC's history?

In recent times, I think the closest is Airwaves. First appeared as title sponsor of Motorbase in 2009, '10 and '11. The cars ran as Redstone for '12 during the NGTC crossover, and were back as Airwaves for '13 and '14.

(Interestingly, we could have seen Cammish in a Motobase Focus earlier if Airwaves had continued. As the 2013 Formula Ford champion, he impressed in a trial with Airwaves / Motorbase and was reportedly in the frame for a 2015 drive before Airwaves departed and he raced in the Porsche Carrera Cup instead).

[auroan]

Originally Posted by mprmke

How many times has a non-automotive brand lasted for more than 3 years as a title sponsor at any point in the BTCC's history?

3 years is a very good innings and doubt they ever had any intention of extending beyond that.

Chilton is funding his own drive and probably 50% of Ingram's and 50% of Lloyd's. As the the "fourth" driver, we will learn more when we see who it is and what backing is on theirs and Lloyd's cars.

There is no way on this planet that Chilton will be paying for other drivers in the team. His dad isn't that stupid. Drivers bring funding for them selves. They will get the treatment and allocation of resources in a team that they pay for.