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10 Feb 2011, 10:52 (Ref:2828991)
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Veteran
Join Date: Apr 2007
Posts: 1,808
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Ford vs Ferrari - A battle over the F150 name
http://www.autosport.com/news/report.php/id/89369
''American car maker Ford is suing Ferrari for a trademark infringement over the use of the F150 name for its latest Formula 1 car. According to Ford, Ferrari has used the name "in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark".'' 
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__________________
From redshoes: ''I have no idea who the second Team Hard driver is, and I suspect after the name is announced I'll be none the wiser.'' |
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10 Feb 2011, 11:02 (Ref:2828996)
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#2 | |
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Veteran
Join Date: Mar 2006
Posts: 5,493
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I made the mistake of buying a Ferrari F-150 this morning and there's just no room for that dead deer I shot.
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10 Feb 2011, 11:03 (Ref:2828998)
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Rookie
Join Date: Jan 2010
Posts: 62
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Yes, I'm sure that Ferrari likes its F1 car to be confused with a truck
 Hasn't Ford got better things to do? |
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10 Feb 2011, 11:08 (Ref:2828999)
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Veteran
Join Date: Jul 2006
Posts: 5,387
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You have got to be kidding.
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__________________
"A lot of people go through life doing things badly. Racing’s important to men who do it well. When you’re racing, it... it’s life. Anything that happens before or after... is just waiting." - Steve McQueen |
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10 Feb 2011, 11:15 (Ref:2829005)
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#5 | ||
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Veteran
Join Date: Apr 2007
Posts: 1,808
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Ford could do with the cash. Maybe they are still annoyed over Enzo and the GT40 arguement.
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__________________
From redshoes: ''I have no idea who the second Team Hard driver is, and I suspect after the name is announced I'll be none the wiser.'' |
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10 Feb 2011, 11:21 (Ref:2829011)
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#6 | ||
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Veteran
Join Date: Mar 2000
Posts: 4,413
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10 Feb 2011, 12:08 (Ref:2829026)
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#7 | ||
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Veteran
Join Date: Feb 2006
Posts: 4,067
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Is this even F1 news?
Selby |
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Run-offs, chicanes, hairpins... Think you can do better? Let's see it! Check out the "My Tracks" forum here on Ten-Tenths. |
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10 Feb 2011, 12:37 (Ref:2829040)
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#8 | ||
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Veteran
Join Date: Aug 2006
Posts: 2,126
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I seem to remember that trademarks infringements can only be valid if you sell something under that name. Since Ferrari don't sell their cars I wonder what all the fuss is about.
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Locost #54 Boldly Leaping where no car has gone before. And then being T-boned. Damn. Survivor of the 2008 2CV 24h!! 2 engines, one accident, 76mph and rain. |
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10 Feb 2011, 14:42 (Ref:2829089)
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#9 | ||
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Veteran
Join Date: Mar 2005
Posts: 9,738
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they will no doubt use it as an advertising tool in both their dealerships and stores in the USA. its a legitimate grip imo.
and besides why not sue...Phillip Morris has deep smelly pockets. 
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Home, is where I want to be but I guess I'm already there I come home, she lifted up her wings guess that this must be the place |
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10 Feb 2011, 15:15 (Ref:2829113)
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#10 | ||
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Veteran
Join Date: Apr 2009
Posts: 1,107
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Yeah these seems to be clutching at straws from Ford. How on earth are they going to prove that Ferrari has used the name "in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark"?
Maybe Ferrari will confess to it. "Well, sales were dwindling a little, so we thought that by naming our new F1 car the F150, we could make people who walk into a Ford dealership to buy a pickup truck suddenly decide that they were better off selling their children and buying a Ferrari instead. Subliminal messaging you see." |
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10 Feb 2011, 15:32 (Ref:2829127)
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#11 | ||
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Veteran
Join Date: Jan 2002
Posts: 5,419
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Let see if this is enough for Ford to stop crying:
Quote:
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10 Feb 2011, 15:38 (Ref:2829128)
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#12 | ||
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Veteran
Join Date: Apr 2009
Posts: 1,107
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Good on Ferrari. Hopefully that should nip it all in the bud. If anything Ford have shot themselves in the foot a little here as now every commentator in the world who has to refer to the Ferrari as the F150th Italia is going to resent them!
Still at least it isn't the F150th Anniversary of the Unification of the Glorious Italian Nation. So every cloud and all that!
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10 Feb 2011, 15:38 (Ref:2829129)
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TeaTotal
Racer
Join Date: Aug 2005
Posts: 458
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F150th Italia...Just rolls off the tongue, doesn't it?
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10 Feb 2011, 15:45 (Ref:2829139)
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#14 | |
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Veteran
Join Date: Oct 2002
Posts: 7,979
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F150, a state of the art Formula 1 car built by the legendary Ferrari, a boys dream.
F-150, a relatively modern pick-up truck built by the legendary Ford, a rednecks dream. Yes, Ferrari are definitely mooching off the reputation of Ford's trademark there! I guess they're too blind to notice the - in F-150, and the lack thereof in F150... Last edited by ASCII Man; 10 Feb 2011 at 15:53. |
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10 Feb 2011, 15:50 (Ref:2829143)
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#15 | |
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Veteran
Join Date: Feb 2005
Posts: 6,986
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First it was Lotus Renault and Team Lotus. Now its Ford F150 and Ferrari F150. Just goes to show you how imaginatively deficient people in Formula One are doesn't it. They would rather engage in litigation to plagiarize a name than think of a new one ! Totally bonkers.
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10 Feb 2011, 15:51 (Ref:2829146)
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#16 | |
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Rookie
Join Date: Feb 2011
Posts: 2
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Ferrari now called 'F150th Italia'
Source: http://www.formula1onlive.com/2011/0...-car-name.html
Ferrari has changed the name of its 2011 Formula One car. It come out on Thursday that Ford is suing the legendary Italian marque after Ferrari called this year's single seater F150. The name was a tribute to the 150th anniversary of Italian alliance, but Ford owns the trademark to F-150 for its famous pickup truck model. "As if anyone would mistake an F1 car for a Ford truck... "
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10 Feb 2011, 16:08 (Ref:2829153)
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#17 | ||
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Veteran
Join Date: Mar 2006
Posts: 5,493
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Quote:
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10 Feb 2011, 16:40 (Ref:2829182)
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The Honourable Mallett
20KPINAL
Join Date: Feb 1999
Posts: 37,289
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I think the old Ford/Ferrari rivalry thing would be a great story. Sadly I doubt it in this case.
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__________________
I've decided to stop reaching out to people. I'm just going to contact them instead. |
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10 Feb 2011, 18:05 (Ref:2829215)
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#19 | |||
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Racer
Join Date: Jun 2009
Posts: 152
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Quote:
It is a long shot, but internet search could link Chrysler and F150 from Ferrari in weird instances. Far fetched, yes, but it is plausible. |
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10 Feb 2011, 18:53 (Ref:2829235)
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#20 | |
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Retired
20KPINAL
Join Date: Aug 2004
Posts: 22,897
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Back in the early sixties, Ford had the opportunity to buy Ferrari. But Ferrari backed out at the last minute, and were bought by Fiat. So no hard feelings there then.
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10 Feb 2011, 20:05 (Ref:2829280)
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#21 | ||
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Veteran
Join Date: Jun 2006
Posts: 705
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When I saw the Ferrari F150 name for the first time I immediately thought of Ford F-150 so maybe there is something in there...
And I hate that name for a new ferrari racer as whenever I hear it or read it I have a pick up in my mind. I actually think it's a good ad for a ford. For me Ford suing Ferrari is more like a marketing move rather than a dispute. |
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"Success is the ability to go from one failure to another with no loss of enthusiasm" - Winston Churchill |
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10 Feb 2011, 20:48 (Ref:2829314)
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#22 | |
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Retired
20KPINAL
Join Date: Aug 2004
Posts: 22,897
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Alain Prost once said: "a truck would be easier to drive than this car".
The 643 was a complete disaster! But it was also a very good looking car. Maybe that was the car they should have called F-150 ? 
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11 Feb 2011, 02:47 (Ref:2829451)
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#23 | ||
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Veteran
Join Date: Sep 2000
Posts: 11,402
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This is so nothing this story.... What next I wonder......
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11 Feb 2011, 02:55 (Ref:2829453)
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#24 | |
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Racer
Join Date: Oct 2006
Posts: 265
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The reason for the suit probably has more to due with the laws about trademarks than any monetary loss or reputation loss and is not something being done trivially by Ford. If Ford did not sue over Ferrari using F150 they would have possibly lost the trademark rights to the F-150 name Coca-Cola is very stringent over the use of the names Coca-cola and Coke. If they allowed Coke to be used for anything other than their own product than they would lose the trademark rights to it. If you order a coke to drink you will get Coca-Cola and not Pepsi, RC, or some other brand. Coca-Cola cannot trademark the word "Cola" as many other soft drink manufacturers use it in the name of their products. Two names of products that entered general use because their use wasn't properly protected are escalator and elevator.
Ford and Coca-Cola are not the only companies that threaten suit over anyone using the name of one of their products or intellectual property. See Formula ones threats over youtube postings or Gamesworkshop ordering free content posted by people who created it to enhance their games removed from the internet. |
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11 Feb 2011, 03:07 (Ref:2829455)
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#25 | ||
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Veteran
Join Date: Aug 2003
Posts: 2,525
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I think the reason for the suit is that it got Ford a bit of relatively cheap publicity. Certainly cheaper than a Superbowl ad.
Ferrari then extended the news cycle by changing the name and drawing more attention to their product. Bit of a win/win. |
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ยินดีที่ได้รู้จัก |
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