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13 Dec 2004, 03:43 (Ref:1177964)
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Veteran
Join Date: Jan 2003
Posts: 604
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Johnnie Walker to replace West at McLaren? (update)
Just been reading on www.f1-live.com and it appears as though Johnny Walker will replace West as title sponsor at McLaren next year. The deal is believed to be worth 36 million pounds a year. Would be interesting to see that livery.
Any thoughts?? |
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13 Dec 2004, 08:00 (Ref:1178027)
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#2 | ||
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Veteran
Join Date: Jul 2001
Posts: 1,338
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Keep Walking!!!
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__________________
Let it be
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13 Dec 2004, 09:09 (Ref:1178060)
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#3 | ||
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Veteran
Join Date: Nov 2003
Posts: 605
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Very appropriate slogan as the McLaren drivers did a lot of walking this year.
Sorry couldn't help it |
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__________________
What's this for anyway?
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13 Dec 2004, 09:12 (Ref:1178061)
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#4 | ||
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Veteran
Join Date: Jun 2001
Posts: 8,125
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Doesn't the rulebook forbid a team from running different liveries? Does that include color-scheme, even if everything else is identical? Then they could run a Johnny Walker Red and a Johnny Walker Black.
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__________________
Don't make a fuss, just get on the bus!
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13 Dec 2004, 09:17 (Ref:1178066)
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#5 | ||
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Veteran
Join Date: Nov 2003
Posts: 605
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I can't remember the souce so it could be garbage but I read somewhere that Merc will only let the cars be black & silver so any sponsers have to live within that so it makes sense they would use black especially as F1 is a "premium" sport & that is a higher quality product.
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__________________
What's this for anyway?
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13 Dec 2004, 10:08 (Ref:1178093)
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#6 | ||
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14th
1% Club
Join Date: Jul 2001
Posts: 42,580
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McLaren are known for being quite picky with sponsors. They have to 'fit' with the other sponsors, which keeps eveyone happy. I think Johnny Walker will be able to do that.
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__________________
Seriously not taking motorsport too seriously.
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13 Dec 2004, 10:32 (Ref:1178107)
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Racer
Join Date: Nov 2004
Posts: 203
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Kimi must be pleased with that news!
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13 Dec 2004, 13:31 (Ref:1178224)
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#8 | ||
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Veteran
Join Date: Jun 2001
Posts: 8,963
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Enjoying the sponsors product after a race, would me much more enjoyable with Johnny Walker, rather than a few drags of a West cigarette
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13 Dec 2004, 14:04 (Ref:1178242)
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#9 | |
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Registered User
Veteran
Join Date: Feb 2003
Posts: 16,661
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Good that another team is weaning itself off tobacco sponsorship.
And, on a very minor note, it is Johnnie Walker, not Johnny. |
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13 Dec 2004, 14:06 (Ref:1178243)
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#10 | ||
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Veteran
Join Date: Feb 2003
Posts: 3,809
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Hmm...almost a return for the R R C Walker Racing Team...
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__________________
Birmingham City FC. Founded 1875. League Cup Winners 2011.
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13 Dec 2004, 14:12 (Ref:1178247)
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Veteran
Join Date: Nov 2003
Posts: 600
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Quote:
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13 Dec 2004, 14:17 (Ref:1178256)
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#12 | ||
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Veteran
Join Date: Sep 2001
Posts: 13,000
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I suspect alcohol advertising will get a similar EU crackdown to tobacco within a decade, but it's still a good medium-term solution for McLaren, especially as I doubt Ron Dennis will still be involved by then. As noted above, Ron Walker who was the last team owner to win a race with a car built for anotehr team was an heir to the business, so he may've convinced the company to pursue F1 for sponsorship.
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13 Dec 2004, 15:37 (Ref:1178303)
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#13 | ||
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Veteran
Join Date: Feb 2003
Posts: 5,721
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Rob Walker, I think you mean. Isn't Ron Walker the chappie who runs the Melbourne GP?
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__________________
Interviewer: "Will the McLaren F1 be your answer to the Ferrari F40?" Gordon Murray: "Hmm... I don't think we have anyone at McLaren who can weld that badly..."
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13 Dec 2004, 15:42 (Ref:1178307)
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#14 | |
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Registered User
Veteran
Join Date: Feb 2003
Posts: 16,661
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Yes he is.
Probably just a typo from Boots. Anyway it'll be good to have another strong company like Diageo in F1. |
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13 Dec 2004, 18:10 (Ref:1178487)
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Veteran
Join Date: Nov 2002
Posts: 4,744
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I'm actually surprised at how little that title sponsor deal is worth. I know that sounds strange, but McLaren are spending ~$300M per year and that's only ~$70M.
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__________________
No Rotor, No Motor.
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13 Dec 2004, 18:17 (Ref:1178498)
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#16 | |
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Registered User
Veteran
Join Date: Feb 2003
Posts: 16,661
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Mobil, Siemens, Mercedes, Michelin all contribute.
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13 Dec 2004, 19:09 (Ref:1178551)
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#17 | ||
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Ten-Tenths Hall of Fame
Veteran
Join Date: Jul 1999
Posts: 5,305
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Boots, that was Rob Walker, whose Lotus 49 at the hands of Seppi Siffert won the British GP in 1968. He later latched onto John Surtees Team. He also wrote Grand Prix reports for Road & Track in the States, the entree to F1 for many an American in the 70's.
Mr Waker, is now saddly, deceased. |
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__________________
Go Tribe!!!!
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13 Dec 2004, 19:09 (Ref:1178552)
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#18 | ||
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Ten-Tenths Hall of Fame
Veteran
Join Date: Jul 1999
Posts: 5,305
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Ron Walker the Promoter of the Aussie GP is to my knowledge, unrelated.
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__________________
Go Tribe!!!!
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13 Dec 2004, 19:50 (Ref:1178582)
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#19 | ||
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Veteran
Join Date: Sep 2004
Posts: 567
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how many f1 teams does that leave with tobacco money, is it just ferrari, bar and renault, or do jordan still get money from b & h. good to see more teams getting away from fag advertising.
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13 Dec 2004, 19:56 (Ref:1178593)
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#20 | ||
 Race Official1% Club
Join Date: Dec 2002
Posts: 46,678
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And alcohol is better how exactly? You dont get pulled up by Mr Plod on a Saturday night to see if you have had one Marlboro or two....
Interesting to see this company in F1... although what it does to Warsteiner isnt totally clear... |
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__________________
Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods
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13 Dec 2004, 20:07 (Ref:1178604)
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#21 | ||
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Veteran
Join Date: Sep 2004
Posts: 567
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i don't see why a legally purchasable product shouldn't be allowed to be advertised, but a lot of people dislike smoking, and for f1 to continue to take money from tobacco companies doesn't reflect well on the sport i believe.
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13 Dec 2004, 20:09 (Ref:1178607)
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#22 | ||
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Race Official 1% Club
Join Date: Dec 2002
Posts: 46,678
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So where will the ciggie comapnies spend their cash mountains now?
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__________________
Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods
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13 Dec 2004, 20:10 (Ref:1178608)
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#23 | |
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Veteran
Join Date: Oct 2001
Posts: 3,840
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Bizarre that a scotch brand would pay such big numbers on what is a very small demographic amongst the TV viewers
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13 Dec 2004, 20:17 (Ref:1178615)
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#24 | |
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Registered User
Veteran
Join Date: Feb 2003
Posts: 16,661
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The whisky industry is trying very hard to pitch to a younger demographic than it has just now though.
They see young spirit drinkers tend to opt for Vodka. |
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13 Dec 2004, 20:20 (Ref:1178618)
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#25 | ||
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Retired
20KPINAL
Join Date: Aug 2004
Posts: 22,897
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Quote:
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