Sponsorship (Specifically V8's)

[NewsStalker]

Interesting comment I heard whilst watching Sunday morning's Ch 10 HD NASCAR event. Commentary were discussing one driver - the exact words I can't recall, but the gist was this:

"It's a sign of the times but [insert driver name here] is losing ALL of his sponsors on that car for next year due to the current economic climate"

Which made me think - how many teams, V8's, could be in the same boat? I know a few have been discussed here - but this particular comment/driver whilst at first appearing to be quite radical is, if you stop and think about it, not as ludicrous as it might seem.

[eduardo1]

It's definitely not ludicrous. This is the very worst situation for a team to be in at the moment if they were trying to sign, or re-sign, sponsors. The uncertainty of what's going to happen in the next 12-18 months reduces the amount of companies willing to commit to large sums of marketing budget over the next 2 years.

Generally in a downturn marketing departments & budgets are the first to get hit (have a look at ACP, NineMSN & Yahoo7 as very recent examples).

As for existing sponsorships, sure, it's possible that major sponsors will pull out, but unless sponsorships are linked then unlikely that they would lose all of them in one hit.

Then again, if you have a look at some of the teams operating, if a team lost their major sponsor in addition to losing the manufacturer support as is happening, that would equate to practically all their sponsorship money.

Could be some tough times ahead for quite a few teams.

[cavvy]

With GM reported to run out of cash mid 2009, Associated Press are reporting the concerns of senior NASCAR names Chev sponsored e.g Dale Earnhardt.

GM want USA government cash for survival ... withdrawing expenditure on motorsport must be a near certainty.

GMH will not have a choice, the decision will be made Stateside.

[Mickcals]

Well things dont seem that bad for the V8 Supercars - especially with the announcement of Citzen Watches sponsoring SBR for the next couple of years and with Jim Beam staying on with DJR for three more years - things seem pretty good at the moment, but you never know what the future holds especially with the economic shape of Ford Australia and how GM's struggles will affect Holden.....

[NewsStalker]

Wish I'd recorded that NASCAR race now so I could work out which car they were talking about because they definately said 'all sponsors' not just one!

But that aside - how many sponsosrs, six months ago, could have foreseen what is happening in the financial markets? Sure, Citizen and Jim Beam are currently signed up for 3 or so years - but if the market turns ugly there is no saying what will happen.

As for contracts...well wasn't ITV's F1 contract due to expire next year when they decided to terminate it this year?

[dsg]

Originally Posted by NewsStalker

As for contracts...well wasn't ITV's F1 contract due to expire next year when they decided to terminate it this year?

Wasn't that due to clonflicts with their coverage of soccer, which had higher ratings and from which they could generate more income?

[Axeman444]

Originally Posted by NewsStalker

Wish I'd recorded that NASCAR race now so I could work out which car they were talking about because they definately said 'all sponsors' not just one!

wasn't Bobby Hamilton Jr was it in Nationwide? they mentiond this in the Memphis race a couple of weeks ago...

[NewsStalker]

Nationwide - is that the main or secondary category? Whichever, Ambrose was also running (about 13th IIRC) in the same race yesterday.

dsg - don;t believe so - they specifically mentioned the economy as the reason for the car losing all of its sponsors and then commenting on whether they will see any more of this happening - thus my question about the 'isolation' Australia has (or doesn't have)

[peckstar]

Dave richards talk about sponsorship (and other stuff)

[Kiwikid]

Originally Posted by cavvy

With GM reported to run out of cash mid 2009, Associated Press are reporting the concerns of senior NASCAR names Chev sponsored e.g Dale Earnhardt.

GM want USA government cash for survival ... withdrawing expenditure on motorsport must be a near certainty.

GMH will not have a choice, the decision will be made Stateside.

GM have pulled out. Forget the rhetoric – LP, Tasman, GRM all had 100% of their Holden funding pulled.

[Axeman444]

Originally Posted by NewsStalker

Nationwide - is that the main or secondary category? Whichever, Ambrose was also running (about 13th IIRC) in the same race yesterday.

if it was a live (ie longer than 1 hr) broadcast on Sunday morning then it was Nationwide, the 2nd tier nascar series, and Bobby Hamilton Jr is the short guy with the round face...

Ambrose races in both series now, so his mention isn't much help

[NewsStalker]

It was the Nationwide series ( http://www.nascar.com/races/bg/2008/..._official.html ) - without seeing images of the cars not sure who they were talking about though - predominantly white background so that would narrow it down.

(Aren't they all short with round faces?

[D.R.T.]

Tony Cochrane mentioned in an interview with AA that the championship could lose cars with the current economy and Ford, Holden problems.

[brchi17]

from memory they were talking about the Camping World one, sorry I can't be more specific as I don't follow the series that much & don't know who the driver or team are, but was watching when it was mentioned during the nationwide series

[krypto71]

Correct, they were talking about Kevin Harvick's #33 team in the Nationwide series.

[fomoco]

Things are tuff
Times are Hard
Here is your F******
XMas Card

Sponsorship- a dream we had some years ago

[davyboy]

What's the per car budget for a V8 Supercar team for the year ?

[Bimmerhead]

Depends whether you're FPR or TKR..........

[Razor]

Originally Posted by davyboy

What's the per car budget for a V8 Supercar team for the year ?

Depends what kind of team you're looking at but roughly from 6-20 million Aussie dollars.