Sponsorship Awareness

[NewsStalker]

Alf Barbagallo must still be doig well for himself then

[Driver TBA]

Originally Posted by Neil Hart

Do consumers retain memory for certain brands for time after the sponsorship has stopped?

To me, it will always be Caltex Chase at Bathurst. Dont know what an Autobytel actually is, but it didnt ever stick with me when watching the telecast

I think 99% of people refer to its a 'Caltex Chase'. It would have to be the worst return for money for any company other than Caltex who did or want to sponsor the chase.

Down in Melbourne most people still call Etihad Stadium Telstra Dome.

[peckstar]

i would think most people just all it "the chase"

[V8 Fireworks]

Originally Posted by Matthew Ronke

Another who is very happy with their motorsport sponsirship all be not related to V8's


Link

Talk about a joke!

$50 m per season to finish races in 12th and be involved in massive scandals.

Yet, I bet ING are sure pleased they signed up with Renault for almost Marlboro-Ferrari-like money now!

Vodafone must be getting the most value possible out of V8s with their 50% win rate, even if 888 are operating at the maximum viable V8 racing budget. If they couldn't do better than the odd top 5, presumably Vodafone would bugger off F1-style?

[db120176]

Originally Posted by Neil Hart

To me, it will always be Caltex Chase at Bathurst. Dont know what an Autobytel actually is, but it didnt ever stick with me when watching the telecast

It kind of bothers me when it changed. Bathurst will still have Castrol Bend, BP Cutting, Murrays Corner and Hell Corner. Some sponsors stick, others less so.

[peckstar]

Ive been going to Bathurst for over 20 years and watching it for over 30 and i have no idea what the Castrol Bend is

its time to let go

use the generic names, we accept Hells or Murrys (have no idea who or what murrys is) We talk about the forrest elbow and the chase and the cutting, the esses. yes, but why add a sponsor. thast the medias job

[Driver TBA]

You say tomato, I say tomahto!

and Griffin Bend will always be 'Speed Stick Turn'!

[porsche91722]

Originally Posted by peckstar

Ive been going to Bathurst for over 20 years and watching it for over 30 and i have no idea what the Castrol Bend is

its time to let go

use the generic names, we accept Hells or Murrys (have no idea who or what murrys is) We talk about the forrest elbow and the chase and the cutting, the esses. yes, but why add a sponsor. thast the medias job

I agree, I think we all use the original or common names to describe a corner, the chase etc, but if a sponsor coughs up the big bucks to plaster their name all over it, then so be it. The money is vital for the survival of the sport and lets face it, a lot of the sponsors have been around supporting motorsport for a long time, either by track signage or the teams. Overseas, the Gulf oil logo and livery have become iconic in their own right for their ongoing sponsorship of sports car racing since the 1960's.

[cavvy]

Interesting mention on the podium Saturday by Frosty of WesTrac .. more interesting with TC/VESA threat to leave WA off the circus.

Good thinking Frosty.

[GTRMagic]

Originally Posted by cavvy

Interesting mention on the podium Saturday by Frosty of WesTrac .. more interesting with TC/VESA threat to leave WA off the circus.

Good thinking Frosty.

It is Westrac's home event, well one of two, and looking at...


.. it seems they have a huge contingent on the ground also. Especially since the bloke who owns Westrac also owns #7

A CAT car for FPR next season perhaps?